How to Create, Host, and Profit from Teleclasses

Whenever I get the itch to talk business with a friend, whenever there’s an answer that is just bursting out of me, whenever I have something to say dammit, I turn to a teleclass.

There’s something about jamming for an hour that just brings out the best in me — and offers something truly unique to those who listen in.

Over the last couple of years, I’ve perfected a system that generates sales, ups my credibility, and engages new customers each time I host a teleclass. And today I’m sharing it with you for free.

I don’t normally share detailed tutorials because I believe in experimentation over systems; I believe in “your way” over the “right way.” But I also believe strongly in the power of information, personal vision, and community to pave the way into truly transcendent commerce – and teleclasses are an easy-to-produce & highly effective way to engage all three of those things.

If you’ve ever wondered about how I create highly effective, highly profitable, and highly fun teleclasses, check out this comprehensive tutorial at Kick Start Labs.

— PS —

If you’d like to get every resource I create for a year, plus monthly masterclasses and Q&A calls, check out the Kick Start Labs membership. Every resource you need to run a thriving You Economy business, all in one place, for one low price. Click here for to learn more.

Hone in on the value you truly provide – or why my highest grossing product needed a makeover.

Over two years ago, my customers started asking me for a resource on creating their own websites. They wanted to know how to install WordPress, how to design something they were proud of, and maybe even how to code a little.

I stalled and stalled and stalled.

Until I realized that leveraging this skill of mine was one way to break out of the time-for-money crunch that drags down so many beginning business owners.

So I created my DIY website program.

The first time through it – creating the content, answering support questions, sharing ideas, discovering what I hadn’t anticipated – was extremely difficult. I almost didn’t run the program again. But overwhelming demand buoyed my confidence.

I launched it again and it went much better the second time. By that point 80 people had participated in the program and I started receiving very interesting feedback.

I heard that, while the program taught them all sort of new skills & brought back the thrill of a challenge, it was the fresh way of looking at their businesses that was the true value for them.

You see, in Website Kick Start, I focused on guiding participants through thinking about their business from the customer’s perspective. We spent time considering our websites from the visitor’s point of view. And that made all the difference.

Participants found clarity around their business decisions. They discovered new language to use in spreading their message. They created new ways to serve their customers right on site.

And that’s why people said things like…

This was definitely one of the best investments I made in my business and I love being able to go in and control my site design myself!
Amy Kozak, jewelry designer


The skills to build it has taken up <--this--> much of my learning and the knowledge and new way of thinking about my business has taken up <------------------------this------------------------> much of my learning.
— Kathryn, CloudLoveBaby

In working with hundreds of business owners over the last few years, this has been one of my greatest lessons:

The greatest value you deliver is the solution that’s sitting below the surface of the problem you think you’re solving.

People wanted websites. What they needed was a new perspective on their businesses. They got both.

So the makeover?

This week Kick Start Labs launched Website Kick Start 2.0 (as well as a juicy membership program that’s FREE with purchase). The program was constantly updated during it’s 2 year life — but this time it needed reworked from the ground up.

Despite the success it had, I wanted to hone in on the value the program truly provided. I wanted to make getting the website part even easier and I wanted the business shift to be even more massive.

I know now that the experience of the program will be better for all involved, that the results will be even more massive, and that the program will spread from customer to customer.

That’s a pretty good feeling to have in your business.

What products do you have sitting on the shelf that could use a makeover to hone in on their true value? What products are you dreaming about that may have a deeper value than the surface problem you’re trying to solve?

Stick to your ribs value is your customer’s birthright. Give it to them.

— PS —

Want in on the all new Website Kick Start 2.0? I betcha do. Find out more about how to get a website that works for you and how to get every resource Kick Start Labs creates for a year… FREE: click here.

Profit, Productivity, Clarity: FREE 3-Day Event Starts TONIGHT!

So many of the lessons we need to learn are the same, even when our businesses couldn’t be more different. The clarity & point-a-to-point-be connection that comes from working on the fine details of a business are transformative.

As an insider to many of the businesses you see dotting the solo entrepreneurship horizon, I have the pleasure of seeing these things firsthand. Even as I’m coaching & guiding, I’m learning & growing.

Not everyone has that access or opportunity.

Until now.

Join me for 3+ hours of intense insight for 9 different businesses. I will break these businesses wide open. I will sort the pieces and recombine them with ruthless love, intuition, and market knowledge. Emphasis on process, high probability of revelation.

The businesses I’ll be dissecting range from life coaching to design to media to writing. I purposefully selected these to demonstrate lessons and provide variety.

Here are the details:

  • Monday, May 21 – 8pm Eastern
  • Tuesday, May 22 – 3pm Eastern
  • Wednesday, May 23 – 8pm Eastern

Call in:

Sessions will be recorded, but you need to be a blog subscriber to grab the recordings.

PS I have six copies of The $100 Startup to give away to listeners who ask a question at the end of the call – 2 books will be given away each call.

PPS Quick piece of advice: no matter the business I’m working with, assume there’s something there for you to learn. Open yourself to the possibility of clarity & connection no matter the product, service, or business model. There’s always something to grab.

Want to coach with me for FREE? Insight Intensives are here!

I’ve been developing my collaborative business coaching practice for two years now. I serve clients over a course of several weeks or months as we work towards clarity, understanding, and financial success.

I ask a lot of questions.

I guide instead of leading.

It’s a process, not a revelation. Although, revelations are bound to occur.

I’ve coached my entrepreneurial idea people through major branding decisions, launch strategies, market research, and content creation. They’ve shifted directions & mindsets. They’ve created book plans & comprehensive programs.

But I recognize that this isn’t the only way to work with people. Sometimes, what you’re looking for is not the slow burn but the fast-acting straight talk.

Trust me, I love that too.

Introducing Insight Intensives

Next week, I’m launching a new consulting offer: Insight Intensives. They’re 75 minutes all about you, your business, and my insight into where you need to go, what you need to do, and how you can maximize success on your own terms.

But before I release them into the wild, I want to give you THREE FREE opportunities to catch Insight Intensives in action. There’s still a bit of time to apply for one, btw!

Nine business owners will be selected to have a FREE 20-minute session – and you can listen in.

Here are the dates:

  • May 21 at 8pm Eastern
  • May 22 at 3pm Eastern
  • May 23 at 8pm Eastern

Want the details on these calls? As in – how the heck do you call in? Enter your email address in the box below this post (and if you’re reading this in your email… don’t worry – you’ll get the call in details!).

Join me for 3 days of business insight next week: enter you email address below to get the call in details on Monday, May 21.

3 Opportunities to Catch Me Speak – virtually! – Next Week

Ever wish you could come to a session of mine at a conference? Now you can. Three times. In your pajamas. For free.

BlogcastFM – A Handmade Evening

Monday, May 14 at 9pm Eastern

Sure, this event is jam-packed with stars from the maker blog community. But I dare you to not grab some big takeaways for whatever kind of business you run. I’ll be talking about running your blog like a business. If you are any kind of “idea” person, you’ll find this enlightening.

BlogCastFM is the preeminent talk show for bloggers of all types. Srini, the host & co-founder, has been called the Larry King of the blogosphere.

Click here to learn more!

The Art of Pricing for Profit

Tuesday, May 15 at 7pm Eastern

Megan & I deliver quite a one-two punch. First, I’ll be tackling the psychology & philosophy of earning more and charging more. Next, Megan will give the specifics on creating a pricing strategy that works for you. It’s geared to those with physical products but, again, this is going to be packed with aha! moments for anyone.

This all goes down at the Etsy Labs. You can watch it at the Virtual Labs.

Click here for more info!

WE Mastermind Training on Profitable Passion Businesses

Thursday, May 17 at 8pm Eastern

WE MastermindWhat does it really take to translate a passion into a profitable business? Where do you start? And, most importantly, how do you take a nascent business and turn it into a legacy? Natalie and Natalie know. And I’m so thrilled to connect them & their brainchild, WE Mastermind, to you.

Click here for more info!

This weekend only: The Art of Earning is 99 cents in the Kindle store!

If you haven’t yet picked up The Art of Earning, my digital guide to rewriting your money story, this is the weekend to do it!

Grab The Art of Earning for just 99 cents in the Amazon Kindle Store now!

You don’t need a Kindle to grab the Kindle version. You can read the book right in your browser (it’s a good reading experience) or on your smart phone or tablet with the free Kindle app.

Sorry, the pdf/epub version is not part of this deal.

What are you waiting for? Go pick up a copy of The Art of Earning now!