Love scales. Or, why you’re the least important part of your business.
Love scales.
– Danielle LaPorte
Last week, I stated that one reason women are earning less in the Creative Class is that women tend to think in relationships as opposed to scale.
This week, returning from the second annual World Domination Summit, I stand even more firm in this knowledge.
I don’t go to this event for the content. I go to talk to customers, friends, and mentors. And most of the women I talked to – my good friends included – worry about betraying their tribes and coming up short if they were to scale what they offer.
First, what do I mean by scale? Simply, scale is serving as many customers as possible with as little effort on behalf of your business as possible. Serving a group of customers through scale means that your business has an impact on people who you wouldn’t have been able to reach otherwise.
Scaling leverages your gifts for the greatest good across the broadest channels.
I believe that most microbusinesses require a level of premium, unleveraged work. It could take the form of commission art, couture dresses, one on one coaching, or corporate speaking engagements. But most of those same businesses require a level of leverage to take their impact to scale. The two sides of the equation can and do work hand-in-hand.
One informs the other, improving both.
I woke up on Saturday thinking, “I need a little Danielle LaPorte.” Maybe you’ve had a similar experience? Luckily, I was in a position to remedy that thought. I plopped myself in a chapel pew at during her session.
She began her Q&A session with her brief observations on the conference so far. Her first was the simple but oh-so-delicious statement, “Love scales.” Ah yes, this is why I came. My entrepreneurial musings boiled down into a two word sound bite.
World Domination Summit is a beautiful example of how you can nurture relationships while leveraging your gifts & skills. Chris Guillebeau doesn’t have a relationship with each of the people who bought tickets – all within minutes of them going on sale. But, of course, many people feel like they have relationship with him.
More importantly, their connection to Chris makes connecting to the others at WDS much easier. It’s not the relationship with Chris that makes this event a success; it’s all the other relationships that are spawned by their implicit connection.
Yes, love scales at WDS. It scales at meet ups, conferences, and events. It scales at rock concerts, sidewalk sales, and yoga classes. Love even scales through ebooks, programs, and masterminds.
It’s the intention, process, and values that create the atmosphere that allows love to scale through a business. It’s not a business owner or her work with any individual client.
What holds you back from leveraging your gifts & skills to create more wealth and impact more lives is thinking that your work can’t survive without you & your attention to the client. But that’s what’s really beautiful: you aren’t the important part of the work you’re doing.
Your process – when you discover it, learn it, codify it – is the important part of your work.
It’s your process, the love that you put in it, and the love that your clients generate through it that carries your work, allowing you to scale your business and harvest its riches. It’s the love that your customers discover through each other that carries your work out into the world in new & unexpected ways. It’s the love that is born in a movement of ideas that creates positive change that you yourself could not create on your own.
It’s therefore your duty – as well as a killer earning strategy – to leverage the love & scale your offers.
So tell me, what is your process and how could you utilize it to scale your business?
