You can wait for the right time forever
This is Natasha Vorompiova. She helps teams amplify their impact by creating systems for scale.
Natasha has made a lot of changes in her business in the years that I’ve known her. What’s more, she’s helped me make a lot of changes in my own business—training our COO Rosie, changing the way I think about business systems, and constantly demanding (in the nicest way possible) higher and higher levels of work from me.
She’s the kind of person who takes intentional and decisive action when it comes to the growth of her business (and her clients’ businesses too).
We spent a week together in the Flathead Valley of Montana talking about what’s next for her business. And, I have no doubt she’ll succeed at making the pivot she’s working on now.
I’ve watched a lot of people make plans to change their businesses over the years.
Some, like Natasha, succeed—they earn more, grow their teams, stay focused, and stress less.
The ones who don’t succeed wait for the right time to make a big change. They wait for their bank accounts to have a certain amount of extra padding. They wait for their schedules to thin out enough. They wait for permission from the universe, from social gatekeepers, or the market.
Most of these business owners are still at it.
They’re still plugging away at their businesses the way they’ve always worked. They’re still selling the things they’ve always sold. They’re still working the schedules they’ve always worked.
There’s never a right time to make a big change in your business.
There’s only now.
Right now, it’s scary and uncertain to consider pulling the plug on the offer that’s consistently made you money (but sucks you dry).
It’s scary and uncertain to let go of the team member who’s been with you for years (but hasn’t kept up with the direction of your business).
It’s scary and uncertain to stop doing what you’ve always done (but hasn’t given you the results you want).
You can mitigate risk—but you can’t avoid it.
You can’t avoid taking a leap of faith—if you really want what’s on the other side of the gap.
I’m fond of saying that we don’t set big goals to achieve them, we set them to change our behavior.
Changing what you do is the only way you can change your situation.
If you want a different business model, you have to make a change. That likely means you have to stop offering something, start offering something else, and focus on making the new way work.
If you want a different customer base, you have to make a change. That means you have to stop catering to some people, start wooing others, and focus on building relationships with the new folks.
If you want a different schedule, you have to make a change. That means you have to cancel appointments, shift responsibilities, mark days off, and focus on making that schedule work.
That probably all seems obvious but so few people actually do it.
They wait and wait and wait.
They grow more and more frustrated that things aren’t going to plan. That their plans must be broken. That they’re just not good enough to make it work.
…they haven’t even started on the new plan. Not really.
Now, it’s time for some deep introspection.
Reader: am I talking about you?
If I am, there is no shame in that.
Now you know.
You know that it’s time to make the change you crave.
It’s time to pull the plug, make the call, send the cancellation.
It’s time to start the new thing. Make it happen. Focus your attention.
Because the only time to make the change you want is now.
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Rebecca Tracey did just that a couple of years ago. She realized that she wanted more space in her business. She wanted to be able to pursue rock climbing, backpacking, and spontaneous travel.
But she was stuck in a cycle of launching her core offer 6 times per year.
So she pulled the band-aid off.
It required a leap of faith, a bit of investment in going big, and an iron will to make it work.
And now she can take months away from her business if she wants to.
That’s what we talked about in this episode of Profit. Power. Pursuit.
Click here to listen or read more on making a big change in your business to pursue a more adventurous life.