Like a Machine: How Randi Buckley Created a Cohesive & Effective Business Model
You’re a passionate pro. Customers and clients love your work. You help people achieve their goals. But… your business seems stuck in a rut.
Mind you: it’s not a bad rut. You’re bringing in pretty consistent revenue. You know you can create new offers and sell them. You feel like people are listening.
But getting to your next big milestone? No clue.
Well, you have a clue. And that clue seems unpleasant: way more work, way more sleaze, way more money. So what do you do?
I’d been watching Randi Buckley for a long time before she came to us. Oh, how I longed to get my hands on her business. The situation I described above is the situation Randi found herself in. The answer to me was clear: Randi needed a machine.
Randi’s business model was nonexistent. Sure, there were offers (great ones!) and marketing (effective!) but there was no system.
Your business model is the way your business creates, delivers, and exchanges value. But what’s more, it’s a system by which you create exponentially more results from less work. You put effort (say, marketing for an entry level product) in at one end of the machine and lots of little cogs (say, revenue from your high-end program) spill out the other end.
When you have a complete business model, you understand how all of your offers work together to create something better than the sum of those parts.
That leads to profit. More than how much you take home, more than how much you’re charging, you can finally start to see how your business is going to generate the profit you need to grow, feel comfortable, and get excited about the future of what you’re creating.
Here’s Randi’s own words:
Randi Buckley, Truth, Depth, and Beauty School
I’m pretty dang pleased with how my business is evolving, or dare I say growing up, after interpreting and applying my learning and insights in Quiet Power Strategy™. It’s been a shift from a feeling of scramble, to a feeling of grace. So what’s new?
The concept of profit.
The idea of “charge what you’re worth” has always been hallow and empty to me. Not only is it impossible for me to try to put a price on someone’s, much less my own, talents and gifts, it doesn’t provide a framework for what to charge. It’s nebulous.
Looking at my offerings through a profit lens woke me up to the realities of why my business was never feeling like it was getting ahead, despite solid offerings, reputation and an exquisite tribe. Without considering profit, I always felt like I was in hustle mode. And that didn’t jive, because I’m not a hustler.
Note: if something doesn’t jive, it’s not going to happen.
What does jive is the creation of a new business model that houses my various offerings and provides structure and continuity for my clients to deepen their work with me. With the new structure of Truth, Depth, and Beauty School, I no longer feel like I am scrambling to care for the diversity of my offerings. Now, everything is under one roof: Healthy Boundaries for Kind People alumna can now become trained facilitators of the work; Viking Woman Workshop alumna can graduate to the Wise Women of the North Retreat in Norway, and my Maybe Baby, workshop, and my-one on-one clients can find their next step with me, in my school. It’s a structure I love, and supports my next step, writing my book.
There’s more to come. DIY won’t support long-term growth or sustainability of the spirit. Naturally, systems and the building of my team are next. And that’s both surreal, a relief… and full of grace. (Thanks Tara!)
Thank you, Randi.
If you’ve been wondering whether there really is a “next step” available to you, I can assure you there is. But it does take strategic planning.
If you’d like to find out more about Randi and her work, check out her Healthy Boundaries for Kind People program.
If you’re ready to make the time to create your own machine and a strategic plan for reaching your “next step” and a few beyond that, join me for 5 Ways to Make Time to Work on Your Business, a free training I’m offering with Brigitte Lyons. Click here to register.