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The Nitty Gritty:

• Why Patrice works with creative entrepreneurs, small business owners, and veteran business owners at Creative Genius Law, a boutique law firm based in Chicago
• What Patrice’s social media strategy looks like and where she discovers ideas to write informative Instagram posts about (spoiler alert: music videos are one of them!)
• How she came up with her mini masterclass series, Legal Coffee Chat, that she hosts not only online but also in-person at her clients’ homes
• What the future looks like for Creative Genius Law, plus how and why Patrice will expand to markets outside of Illinois

Patrice Perkins is the Principal Attorney at Creative Genius Law, and in today’s episode of Profit. Power. Pursuit., she takes us behind the scenes of how her intellectual property law firm operates, where she finds ideas for Instagram posts, and authentically connecting with your customers and clients (and much, much more!)

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Making social media work for you

I decided that I needed to do my own social media in a way that worked for me. So the best way to do that for me was with no strategy. I’m a full-time attorney and I’m building the law firm, so I had to figure out how do I do this in a way that doesn’t feel like too much pressure or in a way that I feel I can’t keep up with.

— Patrice Perkins

Sometimes no strategy is a strategy in itself. That’s definitely the case for Patrice! She doesn’t schedule content in advance and she never developed a brand voice guide because she’s bringing her authentic self to the table. For her, that worked best so she could engage with potential and existing clients in a genuine way — and so she wouldn’t have to outsource the work to someone else.

Patrice posts most often to Instagram. Her posts are inspired by intellectual property news she’s reading, shows she’s watching like Silicon Valley, and even music videos she’s checking out, like Finesse by Bruno Mars feat. Cardi B. She shares her authentic thoughts, in the moment, on Instagram and, organically, those posts sometimes turn into larger case studies.

Here’s Patrice’s post on the Finesse video that released earlier this year. She used the video to talk about copyright infringement, something she specializes in, and the post eventually turned into a Legal Coffee Chat, a mini masterclass Patrice hosts online and occasionally in-person, on a specific legal topic. Hosting these masterclasses gives her a way to display her firm’s expertise and to grow her email list.

Using intellectual property education to empower creatives

It’s not laziness or just not being interested — it’s a lack of knowledge. For me, it became the way that I can help creatives not have to work so hard for the rest of their lives.

— Patrice Perkins

Protecting intellectual property is becoming more and more the norm for creatives today. As the marketplace expands globally, so does the reach of our work — and Patrice is at the center of conversations online to help educate creatives around IP and copyright law.

For some creative entrepreneurs and small business owners, it’s hard to visualize the value of their ideas. It’s not something we’re taught to place monetary value on. Yet as the global marketplace grows, creatives are finding that their ideas — whether they capitalize on them or not — are extremely valuable and worth protecting.

Listen to the full episode with Patrice Perkins to hear more about her work at Creative Genius Law, how she approaches social media, and her plans for the future of her firm.