You Economy Case Study: violetminded Media and StudioMME

This week, I’m sharing the stories & mini case studies of some of the alumna of 10ThousandFeet. Grab some inspiration, see how others are making their businesses thrive, and then go out and make big things happen!

Amanda Farough, Founder & Creative Director of violetminded Media

amandafaroughI started working with Tara in the spring of 2012, right before I found out that I was pregnant with my second child. At the time, I was overworked, underpaid, and exhausted. I knew that something needed to change but I was too stuck in my own head to see what that was.

After several sessions alternating between angst and stuck-itude… I started to make Big Changes. I started to actually utilize my team, instead of whining about having to train them. I doubled my pricing (again) while communicating the value of my work in a much more effective (and enticing) way.

Tara showed me that I didn’t have to compromise my core values in order to make serious bank; I could show up the way I’ve always shown up in business (with el-oh-vee-ee) but do it with a more discerning eye.

When Tara and I came to the end of our coaching sessions, I’ll admit that I got a bit panicky–what would I do without my heroine in shining business armour? But then she announced her mastermind group–10ThousandFeet–and I was absolutely ecstatic! Not only would I continue to glean the best bits of Tara’s knowledge (and there is a lot of it), I would be able to connect with many other like-minded small business owners and entrepreneurs.

Throughout my time at 10KFeet, the evolution of my business kept unfolding and changing at an incredible rate. What usually took me months was happening in the course of a few weeks. I was revamping systems, developing offers (and a new business), building my team, all while creating the most beautiful websites of my design career. Clarity of purpose will do that.

The clarity and depth offered in 10KFeet is something that I’ve yet to see anywhere else. Tara’s singular in her mastery of digital business and her leadership is something that I aspire to on a daily basis.

If you’re ready to make a Big Change in your business, 10KFeet will be everything that you hoped for and more. It was for me.

Amanda took what had been a solo-entrepreneur style business and created a whole new concept: the digital artisan collective. violetminded Media is now capable of serving and attracting a different type of clientele that allows Amanda to change her role–better utilizing her own strengths–while supporting the work of 10 other people (and their businesses).

While New Economy growth is often not about size or scope, it is about innovating new ways of making an impact. violetminded Media is doing just that.

Megan Eckman from StudioMME

10ThousandFeet allowed me to take a big step back (or up) from my business and realize what my customers were silently demanding and what I could create with minimal effort.meganeckman

It had been staring me in the face for months. People would comment on Facebook how much they loved my embroidery patterns and I thanked them. It wasn’t until Tara helped me look at the bigger picture that I realized how much they wanted these patterns, something that only I can offer them.

Almost immediately I knew I could create an embroidery-of-the-month club which would mean one email’s worth of work for me, monthly patterns for club members, and lots of income.

It took me half an hour to write a sign-up form and share it with my fans. The launch that followed two weeks later had the greatest conversion rate ever for my business! That month my total income outstripped my December sales from the year before and I had added over 50 new people to my mailing list. This success allowed me to make the move to working fully for myself starting August 1st! I hadn’t imagined working for myself for another year but thanks to 10ThousandFeet, I am nearing that special day.

Side note from Tara: This special day terrifies me. Megan also is my behind-the-scenes, lady-in-charge for my business and Kick Start Labs.

Thanks to the successful launch of my club, and Tara’s process, I now know how to get in touch with my customers and figure out what they want before they know they want it. I’m setting up steps now to make this club grow continually. The workload for me won’t change but my revenue will grow exponentially.

Megan continues to attract commissions that are more aligned with her own passions and artistic style, including working on a project drawing nanosatellites for a NASA engineer creating a funding proposal. Check her our at StudioMME.