Taking Your Message to A Bigger Stage with Tanya Geisler

Interviews, Show Notes

Taking Your Message to A Bigger Stage with Tanya Geisler

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The Nitty Gritty:

  • Why speaking could become an integral part to your business
  • Where to pitch your speaking services and get speaking gigs
  • Why the Imposter Complex is a good sign
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My guest this week on the Profit. Power. Pursuit. podcast is Tanya Geisler who is a leadership coach, TEDxWomen speaker and writer that teaches women how to step into their starring roles, own their authority and overcome the Imposter Complex in their lives and in their work.

We talk about how Tanya has actively grown the speaking segment of her business, how she and her team pitches her speaking services and why experiencing the Imposter Complex is a good sign.  

Reach a Larger Audience Through Speaking

Speaking and sharing her message to a larger audience was a natural fit for Tanya. It was something she knew needed to have as an element of her business because she always loved the stage even from a young age. It was always her favorite responsibility even in jobs she didn’t like. Today, Tanya mostly does keynotes that are 45 minutes long with a 15-minute Q&A. Since the Imposter Complex is her body of work, she primarily speaks on that subject but collaborates with the event host to co-create the talk based on their learning objectives. It takes time to experiment and refine the message you want to deliver, even if you are gifted at speaking.

How to Pitch your Speaking Services

I can trace back every last speaking gig that I’ve had to a podcast interview that I’ve done.

–Tanya Geisler

Tanya and her team actively pitch associations and conferences as well as certain companies if she has a contact there. She rarely cold calls an organization. Being a guest on podcasts is a very effective way that Tanya gets speaking engagements; in fact, she can trace every speaking gig that she has had to a podcast interview she has done. Since Tanya is a coach she is able to find a moment in each interview where she can “coach” the interviewee, and that’s a really important moment of resonance. Ultimately, when that happens people lean in and listen more closely, and it’s in those moments that they realize they might want to book Tanya to speak to their organization.

The Imposter Complex: It’s a Good Sign

Nobody is ever fully ready for anything, but you’re ready enough.

–Tanya Geisler

There are 12 lies the Imposter Complex really wants us to believe. If you aren’t feeling the Imposter Complex you’re not pushing yourself hard enough. When something really, really matters to you, that’s when the Imposter Complex is going to show up and you don’t really want it to go away. When you don’t want to feel like an imposter you go to one of six coping mechanisms. You must always remember if you know more than the audience you are speaking to, it makes you expert.

Learn more about why the “pencil can never be sharp enough,” the process Tanya has developed to determine the goals of the audience she’s speaking to, Tanya’s Starring Role Academy and ways to overcome the Imposter Complex when you listen to the full episode.

I invite you to subscribe to the Profit. Power. Pursuit. podcast on iTunes so that you can tune in each week to learn from today’s savviest entrepreneurs.

Want to know the 3 things every woman with unshakeable confidence has in common? Join Tanya for her Unshakable Confidence Masterclass on November 30th. Click here for more information.

Setting Business & Personal Financial Goals with Worth It Author Amanda Steinberg

Interviews, Show Notes

Setting Business & Personal Financial Goals with Worth It Author Amanda Steinberg

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The Nitty Gritty:

    • How the founder of DailyWorth and author of Worth It uses a two-prong approach to set financial goals that are ambitious.
    • Why failure is an opportunity for learning and growth and you shouldn’t be afraid of it.
    • How you view your identity and feelings of self-worth impact your ability to create financial goals that get you to the life you desire.
    • How having a little “Steve Jobs” in you isn’t a bad thing. Just ask Amanda who established the roots that gave her wings!
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It’s easy to assume that Amanda Steinberg, the founder and CEO of DailyWorth, the leading financial media company for women, and author of Worth It, has super powers when it comes to setting business and personal financial goals. But in this week’s Profit. Power. Pursuit. podcast she shares with us that while there were times when she appeared to outsiders to have it all together—$200K annual salary, $700K home—she wasn’t experiencing the “exhilaration of affluence.” So, she reset and can now teach you what she learned.

Two Approaches to Setting Financial Goals

It’s not about the speed of our growth, but about the unit economics. That’s what investors want to see. How much do we have to spend to acquire one customer? What is our profit margin on that customer? That’s actually more important for me to master and perfect…

– Amanda Steinberg

Whenever Amanda is setting financial goals there are two strategies she always takes to planning: a top-down and bottom-up approach. In top-down planning you look at your entire market and assume there are no limits on your marketing, capital, and talent resources. Once you have a framework for the possibilities, you bring it back down to earth to assess the possibilities through the realities you have. How many people are on your team. What you know about your sales ability. What capital you have.

You find a number that is both really ambitious and realistic relative to your resources.

– Amanda Steinberg

Battle the Imposter Complex when Setting Financial Goals

Oftentimes entrepreneurs, especially female entrepreneurs, struggle with self-worth when setting financial goals. We don’t set an audacious goal, because it feels like it’s bigger than what we can do. We worry about how we will be perceived—too aggressive, “She has a lot of Steve Jobs in her, and I’m not sure that’s a good thing,” (how Amanda was described once), or a failure if we don’t achieve the goal. Amanda learned something as a video-game playing kid that she suggests you employ as an adult when you fail:

“Treat it like a game. Then failure doesn’t feel like a reflection on you it’s just a normal part of the learning process.”

Set goals that feel a bit uncomfortable to you. In her book Worth It, Amanda explores the Good Girl to Lady Boss transition women are in the midst of and explains how to facilitate your own identity transition to create your life and your money on your terms.

Learn more about Amanda’s journey and what you can do to create more financial security in your life by establishing three crucial roots that then give you the wings to live the life you desire.

We’ll be back next week with another inspiring entrepreneur, but in the meantime, don’t forget to subscribe to the Profit. Power. Pursuit podcast on iTunes so you never miss an episode.