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The Nitty Gritty:

• Why bringing your authentic self to every interaction is the key to confidence
• Why getting your content right first is priority over branding
• Why you must be committed to healing any beliefs that stand in your way of receiving

You’re not going to want to miss a minute of the Profit. Power. Pursuit. podcast this week when I talk to No. 1 New York Times best-selling author, spiritual junkie and international speaker Gabby Bernstein. Gabby shares her secrets about cultivating a confident personal brand, when she added to her team and, oh yeah, getting interviewed by Miss Oprah Winfrey.

Your Authentic Self Builds Confidence

Nobody really wants anything other than you.

– Gabby Bernstein

Gabby says the key to confidence is showing up as your authentic self whether that is vulnerable, goofy, nerdy or something else. If you show up with the state of presence of being your authentic self, that’s when people resonate with you most.

She gained more and more confidence over the years when she became more and more Gabby, and she believes showing up as your authentic self is the key to owning a room, holding a group and to having your presence have an impact.

The first step is knowing the difference between what if feels like to be in alignment with your authenticity and what it feels like when you’re not. When you witness that misalignment, stop doing whatever you were doing and take a breath. You can always breathe yourself back to your truth.

To those that worry about coming off as egotistical when you are your authentic self, Gabby says:

“Being more authentic is the least egotistical thing you can do. The more authentic you are the more you give other people permission to be real. It’s a gift to be real to other people. It means your ego is out of the way when you’re authentic. When you’re trying to be something else is when your ego is in the way.”

Get Your Content Right, Branding Can Follow

I need to make sure I’m keeping it real with whatever I’m doing.

– Gabby Bernstein

No matter what Gabby produces—a new website, blog, social media post or event—she always checks herself to be sure what she’s presenting is free of ego and in the service of what she is doing.

Gabby had never done any traditional branding until about a year ago, mainly because she doesn’t live in the world that way. She’s not a visual person, but when she sees something that’s right for her, she physically knows it and feels it.

Before you get your brand right, get your content right.

Stay Committed to Healing Any Beliefs that Stand in Your Way of Receiving

As I become more grounded in my spiritual foundation, my business grows more, ultimately.

– Gabby Bernstein

Gabby had a belief that if she wasn’t the one to handle things for her business, no one else would, but she shared that that belief was going to kill her and led to severe work addiction. Transcending that belief system changed her life and allowed her to hire tons of people and invest in her business so she can focus on more creative pursuits rather than be tied down in the minutia of the business.

I hope you’ll join us for the full episode when we talk about how Gabby healed and kept her business running after hitting rock bottom, why things happen in her business at the perfect time (yes, even that call from Oprah’s Super Soul Sunday producer), Gabby’s Spirit Junkie masterclass, her “greatest contribution in the world,” and what’s on the horizon for her.

Every week I chat about the nitty-gritty of entrepreneurship with leaders who are building success. Never miss a single episode by subscribing on iTunes.