What Comes After Hitting 1 Million Subscribers? Interview with Amanda Steinberg

Amanda Steinberg, founder of DailyWorth & WorthFM, on Profit. Power. Pursuit. with Tara Gentile

[smart_track_player url=”http://media.blubrry.com/creativelive/content.blubrry.com/creativelive/PPP-016-AMANDASTEINBERG-2016_POWERSUMMITINTRO_1_.mp3″ title=”Amanda Steinberg, founder of DailyWorth and co-founder of WorthFM” artist=”Tara Gentile” social=”true” social_twitter=”true” social_facebook=”true” pinterest=”true” ]

With an audience of over 1 million subscribers and the ear of major financial institutions, my next guest for Profit. Power. Pursuit., Amanda Steinberg, might seem to have it all. But her financial education company, DailyWorth, has continued to evolve and explore new opportunities, like the newly launched WorthFM.

Amanda Steinberg, founder of DailyWorth and WorthFM, on Profit. Power. Pursuit. with Tara GentileWorthFM is a digital investing platform targeted to women. The face of financial management is changing. While women have long been the checkbook balancers and monthly budget keepers, men have continued to manage big picture financial decisions like investing, retirement planning, and asset management.

With WorthFM, Amanda aims to help women achieve greater autonomy when it comes to their nest eggs.

Why? It’s a road Amanda has been down herself.

When she originally started DailyWorth, it was because she had a realization about just how much she didn’t know about money, its role in our lives, and how to protect herself for the future. Amanda changed her own money story (she always thought of herself as a spender, not a saver) and then set about learning everything she could about how to put her money to work for her.

Of course, there’s a lot to learn about money and financial management. Amanda suggests you start with a goal of clarity.

You can’t make good decisions or even apply what you learn until you have financial clarity about how much money is coming in and just how that money is going out.

This is an important episode of Profit. Power. Pursuit. because, as business owners, we can put so much emphasis on earning more while ignoring the imperative to be good stewards of our wealth. Good financial habits should be a trait of all entrepreneurs, not just the frugal or the super wealthy.

Of course, I didn’t just talk to Amanda about managing money. I also talked to her about how she grew her business and how she manages it today.

Amanda spoke about her personal money story, the opportunities in the financial management market, why she’s chosen to partner on this new venture, the role of mentorship and teamwork in her success, and the unconventional financial advice book she’s writing.

Click here to listen to the interview on iTunes.

Click here to take the MoneyType quiz Amanda mentions in the episode.


Tara: Hey, everyone, welcome to Profit. Power. Pursuit.  I’m Tara Gentile, your host, and together with CreativeLive, we explore the unique strategies that creative entrepreneurs use to take control of their lives, profit from their passions, and pursue what’s truly important to them.

My guest today is Amanda Steinberg, founder and CEO of DailyWorth and WorthFM.  DailyWorth is the leading financial media company for women, and Amanda is a pioneer on the topic of women and money, working to advance women’s financial confidence and wealth.  Her new venture, WorthFM, is an investment platform that will launch in 2016.  I spoke with Amanda about how traditional investment media is primarily geared to men, and how DailyWorth is helping empower women to take control of their big picture finances.  We also discuss how to set your priorities for money, unconventional financial choices, and how mastering savings is the most important thing you can do.

Amanda Steinberg, welcome to Profit. Power. Pursuit.  Thanks so much for joining me.

Amanda:  Thanks so much for being here, having me here.

Tara:  Yeah, absolutely.  So you are passionately pursuing financial education and empowerment for women.  It’s kind of your bag.  Why do you think women need different education about money than what already exists?

Amanda:  You know, I started the company seven years ago because, you know, even though I was raised by a single mom and I was really taught from such a young age to be financially independent, I realized that when I turned 30, I’d gotten really good at earning money, but I had no idea what to do with money after it came in, and therefore was having a very difficult time saving and investing it.  So it wasn’t necessarily that I thought women needed specific advice, it was that when I went out to all of the big resources on the internet, like Yahoo Finance and Market Watch and Money Magazine and stuff like that, they were all… I knew enough working in the digital space that how to look up the details of who reads them, and I noticed that it as like 90% men, and I just thought that that was really weird, you know?  It was like why would financial advice be only appealing to or attracting men.  And so it was less that I thought women needed special advice, as that I knew that women weren’t reading what was out there right now, so it just gave me a sense that women weren’t even getting this information, and it needed to be packaged differently.

Tara:  Why do you think women weren’t reading what was available?

Amanda:  Well, I think that when it comes to financial advice on the internet, you know, anything on the internet, in order to sustain itself, definitely when it’s a company, has to sell advertising, and so if you look at the financial advice you should follow, it’s actually really boring, and therefore, financial media, rather than publishing financial advice that is about, you know, prudence and increasing your earnings, and buying and holding investments for the long-term, you know, they kind of do the opposite.  They talk a lot about tradings and markets and where kind of all the lines go up and down, and I know in particular, women, at least this day and age, aren’t really interested in being traders or being active investors.  You know, we’re more interested in kind of the comprehensive life picture and how money fits into that and how to think about money.  So I think that women … I think just the way financial advice had been delivered online before we came along just didn’t resonate with how women thought about money, which is much more in the context of their life, not about kind of what stocks do you buy and sell.

Tara:  Mmm, I like this idea of the comprehensive life picture and using … and women kind of using that as their focal point for financial planning.  Can you tell me about your comprehensive life picture?  What is that you are wanting to create in your life that’s directing your financial decisions right now?

Amanda:  Well, it’s funny you should ask, because at DailyWorth, we just launched something called, “What’s Your Money Type?” and you can go to either DailyWorth.com and click on the banner, or you can go to MoneyType.me is the URL, and when you answer this assessment, it tells you what motivates you about money, what your unique personality contributes to as far as your strengths with money, your fears about money.  It’s just like a Myers-Briggs test, but we made our own with a psychologist, and you know, what that reveals is kind of how you frame money in your life, and for me, I actually got 100% score, which is ridiculous, on the Visionary Type, which is that everything about my financial life is about my passion for my work and my contribution in the world, and everything kind of stems from how do I use money to, you know, in my own mind, in simplistic terms, help people, but I guess in terms of money is … Money to me is an expression of how much impact I’m having in the world, and how I’m not only supporting myself and my family, but those far beyond us.

Tara:  That was also the score that I got.  Or I shouldn’t say the score, that was the type that I got.  I don’t know what the score was, but I’m also a Visionary. 

Amanda:  Surprise.

Tara:  Yeah, and we’ve been friends for years, so yes, I think that there’s a reason for that, and it might be that we’re both Visionaries.  So what questions were you asking that kind of led to your initial conception of daily worth?  What is it that you wanted to find the answers to?

Amanda:  You know, what I really wanted to find the answers to with DailyWorth was, you know, traditionally, at least in the United States, this is different outside of the United States.  Women focus on kind of the day-to-day household budgeting and spending, and men tend to have been the ones to manage the investments, and the bigger picture, and that to me just didn’t seem fair.  Because I thought, you know, it’s the long-term that really provides security, and if women aren’t engaged around building their own security, then they’re dependent on men, and so … But when I went out into the world, publishing DailyWorth to now more than a million women, I saw how many women with advanced degrees, doctors, lawyers, etc., still delegated, almost blindly, their long-term finances to either a spouse or a financial adviser, and I’ve just been fascinated with why and how do we change that.

Tara:  So what kind of money lessons did you have to personally unlearn as you got older, as you got more savvy, as you better understood that vision that you are creating for your life, what did you have to change about what you learned about money originally?

Amanda:  I think what I had to change what I learned about money was really two-fold.  The first was the story I told myself about money until I started DailyWorth, and the story I told myself about money was that I’m a really good earner, but I’m not a saver.  I would say to myself, “I’m not a saver, I’m just not good at it.  I’m a spender.”  I identified with the word, “being a spender,” but I worked under this false assumption that one day, my earning would magically outpace my spending, and poof, there, I would have savings, and you know, obviously, this is illogical once you realize how easy it is for your life cost to increase, but you know, we don’t always think through the thing … We’re not always aware of the stories that we tell ourselves that drive our lives, and so the really big thing I had to unlearn was calling myself a spender, and I really worked, even though it felt ridiculous at first, I decided to just call myself a saver, and you know, you can prove to yourself that you’re a saver simply by creating a pretty jar and putting the coins in it, and go, “See, I’m saving,” and then setting up a different emergency fund and transferring, you know, I transfer once a week, you know, 1/8th of my checking account or something like that, you know, a safe amount that I’m not going to feel into that emergency fund, and so it’s almost like I decided who I wanted to be instead, and then I trained myself in order to be able to prove that it was true.

Then the second thing that I really had to learn about money is that, you know, we call this at DailyWorth your four things, and I learned this from DailyWorth investor and board member, Michelle Smith, who’s a financial advisor. When she works with all of her clients, she asks, “What are the four things that are absolutely non-negotiable in your life?”  And for some women, you know, that might be the house that you live in.  It might be how much you spend on clothes.  It might be travel.  It might be the car that you drive.  It’s four things that are, like, are … You just … You can’t give those up.  And then for the rest of them, it’s how do we make lifestyle adjustments so that we reduce the amount that you’re spending on those, in a way that doesn’t really infringe upon your lifestyle, but also doesn’t mean you’re mindlessly spending in those categories.  So I’m oftentimes thinking about what are my four things, and then what are my … And what are all the … How can I make adjustments everywhere else since I really don’t care about those items as much?

Tara:  Ooh, that is such a great exercise.  Can you tell us what your four things are?

Amanda:  You know, they’re actually in a state of flux right now.  I’m teaching money clarity, which is the online class we teach every quarter, so you know, I can give you a sense of what they are.

Tara:  Mm-hmm.

Amanda:  So one for me is travel.  I need to be able to travel at least four times a year, which means, you know, my partner travels all over the world for his work, and I love to be able to go with him, so that is a non-negotiable.  Another one is going out to dinner at least once a week.  That is really important.  The other one is paying extra for really, really, really good child care, because I travel a lot, and making sure that I am leaving my kids with someone who I know they love is worth so much to me.  And then finally is the private school that I send my kids to.  It’s … They both … You know, we’re all a little ADD in our family, and myself included, and traditional environments don’t always serve us, so I send my kids to an expensive school, but I know that if they were in a traditional school, that they would be as miserable as I was growing up not being able to pay attention.

Tara:  Mm, I think one of the problems that we have with money is that our priorities for it can be so overwhelming, and I think, you know, reducing your priorities down to the four non-negotiables might be a little stressful, a little anxiety-inducing for people.  Do you have any suggestions for how we can go about, or exercises to figure out what those four things should be?

Amanda:  Yup.  So I think it’s really important to remember that the goal here is clarity.  It doesn’t mean your life is going to change overnight.  Those are very … Just because you decide something doesn’t mean it needs to manifest in your life right away. The idea is that you give yourself the space to dream and to play with ideas without them suddenly thinking your life has to change overnight.  So for example, when I got divorced four years ago, I was living in a really large house that we had bought that was so expensive, and I knew that I couldn’t afford that, and so because of our separation, I was able to move into a tiny apartment, because the size of the house that I live in actually doesn’t really matter to me at all, and I can be kind of … There’s always so much stuff around that it’s easier for me to clean smaller spaces anyway.  So but like not everyone can like move out of their house.  You know, if you suddenly decide your house is not important to you, it doesn’t mean you can just put it on the market, so have more fun playing with the ideas, and then understand that it may take a few years for you to unravel those things that aren’t as important to you.

Tara:  Hmm.  So that kind of brings up the topic of things that we think we’re supposed to do or things that we should do, things we should care about, things we should be spending money on, versus things that are actually important to us, and you and I have had conversations about that quite a bit over the years, because we’ve both made unconventional financial decisions.  Can you talk a little bit about separating the shoulds and the supposed tos from the things that we actually want to be using our money for?

Amanda:  Absolutely.  And it’s interesting, that’s the whole idea why we build the Money Type platform.  Again, that’s MoneyType.me, is because we have a sense, based on your results, those shoulds that are baked into your story already, and we’re going to be able to help you through that, give you actual financial advice that’s targeted to help you combat your fears directly.  So for example, if you’re a producer, if you end up getting the producer type out of the money type, that means you’re someone who’s really organized and really planning oriented.  That’s also someone who probably thinks they absolutely must keep a budget, and that that’s the only way to be successful with money.  Now, the truth is, is that budgeting is really hard, and doesn’t work for all people.  So what’s important there is that you don’t get so attached to the system that you forget that you’re not supposed to conform to the system, the system’s supposed to be there for you.  So if budgeting doesn’t work for you, which everyone thinks that they’re supposed to be good at budgeting, that maybe you need more of a bucketing system.  Which means maybe you simply need to know how much it is you can afford to spend on everything outside of your bills every month, and move that onto a debit card that’s a separate checking account, and that way, you’re just checking the balance of that debit card when you’re spending money, and then when you run out, you know that you’ve spent too much, and then you don’t have to worry so much about a budget, because you’re aware more of what your overall spending is and can adjust accordingly. 

So you know, I think it’s … a lot of the … those shoulds are all very, very, very different for a lot of people.  Some of it has to do with personality.  Some has to do with what you’re taught.  Some of it has to do with, you know, traumatic childhood experiences where you’re like, no matter what, for me, it was, you know, I needed to make sure I was financially independent no matter what.  It’s more just remembering that the ultimate, at the end of the day, what’s most important is that you save money.  That is the greatest protection against more, more debt.  You know, it’s the greatest things you’ll have against paying down existing debt.  It’s your greatest security in the world is not just making great pay check, but learning how to be … learning how to save small amounts when you can, so that you have a cushion there when you need it, and everything else, other than that, I believe is gravy.  It’s really about mastering savings, first.

Tara:  Nice.  So I mentioned unconventional financial choices, just a second ago.  Can you tell me what some of your unconventional financial choices have been?

Amanda:  Oh my God, I don’t think I’ve ever made a conventional financial choice in my life, so I’m not sure I’m a great model in that on those specifics, but I think the greatest unconventional choice I’ve made is that, you know, I became a computer programmer at age 21, and by age 28, I was making $200,000 a year, and I had a very successful web agency that was growing, and I could have continued to turn that $200,000 a year into much more, but instead, I realized that there was so much I had to learn about money besides earning, and that I saw the potential of DailyWorth to be so enormous, that I shut down my web engineering company and I launched DailyWorth and raised capital for it and went down to $90,000 a year, which I know sounds like a lot of money to a lot of people, and it is a lot of money, but it was far less than I’d been making, and I stayed there for many years, and still probably earn far less than what my quote-unquote market value, but that’s because I believe in the value of DailyWorth, and I know that it’s going to pay off for me enormously in the long run, but it’s a huge risk to essentially take ten years of your highest earnings and invest yourself in a business which could fail.  I mean, any business can go out of business, so that is a very unconventional thing that my mother really did not understand for a long time.

Tara:  Oh, our mothers.

Amanda:  I know.

Tara:  Yeah, I think your unconventional money choices make you a fantastic role model, because it’s your unconventional choices paired with that aggressive attitude towards spending that I think most people think you can’t accomplish.  You can’t both be a saver and make unusual choices, and I love that you’re proving everyone wrong on that.

Amanda:  Thank you, and the other … The other unconventional one I actually want to mention is that my partner, Jordan, and I have been together for four years, and we have very consciously decided not to live together, not to get married, not to combine finances, and to really remain independent as people, but together in relationship, and everyone, including my mother again, is going, “When are you going to get married?”  And it’s amazing how much it seems to make other people comfortable, more comfortable if we would just get married and move in together, but it’s not likely to happen for many, many years.  So … if ever.  So it’s very unconventional, but one that is no doubt in my mind, at this stage of my life, right for both of us, and he agrees.

Tara:  Yeah.  So you mentioned that you’ve grown DailyWorth to over a million subscribers, which I think is probably mind-boggling to many of our listeners out there.  Can you talk about some of the …

Amanda:  It’s mind-boggling to me.  Yeah.

Tara:  Yeah.  Can you talk about some of the strategies that you used to grow DailyWorth to that type of platform?

Amanda:  Sure.  You know, it’s a few things.  It’s, first, it’s finding a big hole, you know, I’ve been an entrepreneur my whole life.  It’s really hard to find things that people haven’t done before.  I spent 10 years searching for an idea that I knew was enormous that no one had done that was actually valid, and it took me 10 years to figure it out, and they don’t happen every day.  So first is it helps to, if you want to grow really, really big, it helps to be the only one doing what you’re doing while also solving a real need.  That’s a big part of it.

The second was I was extremely focused on email, and I ignored almost everything else, including social, for many years.  I know social media is all the buzz, but I find email to be a much more impactful way of communicating with a targeted audience, so I made everything about our website to be about signing up for our email, and that to really get the goods, you had to get the email, and that, the website itself even was secondary.  It was really about concentrating on your inbox, because that’s where we spend most of our time. 

So the third thing that I did is I found someone who had done it before.  I made a lot of calls to people I didn’t know to find the best person in the business at growing an email subscriber list, and I came to Hillary Feder, who has been working for me now for seven years, and I didn’t know anything about how to grow an email subscriber list, or not much anyway, but she had already grown IdealBite.com to 500,000 subscribers when I contacted her, and then it was really just a matter of figuring out how to pay her until the business had revenue, and there’s a variety of ways that you can barter or equity or etc.  So yeah, so that’s how I grew it to over a million subscribers.

Tara:  Yeah, let’s talk more about that people piece of the equation, because I think this is another thing that you have done so magnificently in growing DailyWorth.  You have brought in amazing heavy hitters in the world of finance, personal development for women, you know, I’m thinking about people like Barbara Stanny who are just huge in this field, how do you go about finding those people and building those relationships so that they’re as on board with your vision as you are?

Amanda:  Yeah, you know, I think it comes from the fact that I have a really, really clear and big, big vision about how I want to shift things for women in general, and money is really just an element.  It’s not even really about the money at the end of the day.  It’s about women feeling ownership of their lives and being able to create their own security, and I guess I’ve been able to create these relationships in that I’ve … not perfected, but I think that they feel and see not only the strength and potency and uniqueness of my vision, but also as a computer programmer, my ability to execute, and I think it’s the combination of those two that people, that powerful people like Sheryl Sandberg and others who I’ve collaborated with on various things over the years are attracted to is that unique combination of a really potent vision along with a proven track record of being able to know how to scale something and really build it.

Tara:  Yeah.  You mentioned collaboration there.  What are some of the different ways that you figure out how to use those relationships, or to partner with people, because I think a lot of people out there, you know, they’re capable of building relationships, they’re capable of sharing their vision, but then the question is always like what now?  What do I do?  What do I ask for?  How do you figure out how you want to collaborate with someone?  What the product of that is going to be?

Amanda:  Well, I think it’s really … Here’s how I did it, and I did it … I don’t think I did it intentionally, but then when it happened, it was very clear what I had done.  So the first thing is, and this is critical, find people in your peer group who are at your level, not people who are way ahead of you or even way behind you.  So find people who, if you’re building a media platform and if you’re building an audience, who have an audience size that is similar to you but isn’t directly competitive to you.  And the reason why I said media for … in this case, is because that’s what I was building, so I found a lot of other people with media properties, and so for example, you know, it’s seven years ago now that I became friends with you, and Gabriel Bernstein and Marie Forleo and Allie Brown, and a lot of … Well, Allie was already huge, but you know, Gabby Bernstein was just getting started, and Marie was … she was definitely ahead of me, but they felt kind of like, and then there were guys.  Like Lewis Howes and Ramit Sethi who also had online communities that felt like my peer network, and then we kept it informal.  I made sure that, I mean, I wasn’t doing this intentionally just because I wanted access to their lists, obviously.  I wanted a peer group of we were all trying to do the same things and I knew we could help each other, so that then, when you know, the more … hopefully it becomes like an I scratch your back, you scratch mine, but you’re never going to do this contractually with these types of informal networks, but they have done enormous things to promote me, and I’ve done enormous things to promote them, and therefore, we’re all cross-pollinating to a certain extent across each other’s audiences, and that really helps us all go.

Tara:  Yeah.  Now you mention Ramit and Marie and Gabby and they have all chosen to build lifestyle businesses.  When you started DailyWorth, you chose to grow it through outside investment and take on venture capital.  What do you … what kind of doors did that open to you that might not have otherwise opened? 

Amanda:  You know, I don’t know if I was to do it over again if I would raise venture capital.  I didn’t really understand what Marie and Ramit were doing at the time, and I thought, I had come out of the computer programming world, so all I saw was venture capital, and I knew that our audience was so big that we were a venture-worthy business, but I think that … I just think it changes what you’re doing, really, at the end of the day.  Because when you raise venture capital, ultimately, those investors are looking for a major payout, so the amount of scale you have to produce and the amount of revenue you have to produce in the tens and twenty of millions is far more than any of they need to produce in order to live a great life relative to their business.  So it has opened doors, you know, the fact that I’ve raised capital from Google chairman Eric Schmidt and some other big names means that when it comes to forming partnerships with TIME, Inc., you know, and Yahoo Finance and all of the big guys that I started out trying to be the opposite of that we now collaborate with is a lot easier when you’ve raised venture capital.  It also, for me as now a single mom, it allowed me to pay myself a more, a healthier salary earlier and stress less, so that I didn’t … even though I was going to take longer and it was ultimately going to be much harder because of the expectations that come with it, it allowed me to do it right because I had money and I didn’t have to scramble and stress out all the time.  I could really do things strategically and hire people.  That … I could afford to hire people instead of having to do it all myself, which is huge.

Tara:  Yeah, absolutely.  All right.  Let’s shift gears a little bit and talk about your brand new project, which is WorthFM.  Can you tell us what WorthFM is and why you’re getting started with it?

Amanda:  Absolutely.  So WorthFM is a new business that we just launched.  WorthFM stands for Worth Financial Management, and it is an actual registered investment advisory, regulated by the SEC, where you will be able to open up an account with, you know, $100, and either open up a retirement account or a general investing account or a savings account, but the difference in what we’re trying to do is we’re stripping out all the jargon, we’re taking out all of the options that you might find if you go to a more complicated place, like Etrade or TD Ameritrade, and we’re making it as simple as we possibly can, but then what’s special about it is that when you log in, rather than just showing you your account balance, we’re actually going to show you things that can help you understand your investments, or help you understand your savings, or help you understand should you saving more into savings or should you be saving more into your investments, and those are all complex calculations that we all know how to do and financial advisers know how to do, but most individuals don’t know how to do.  So we are launching an actual saving and investing platform to really fulfill on the mission of DailyWorth to empower women to build net worth and future security by building a tool, an actual investment service that is like nothing that is out there, because we know what’s out there is really not helping people.  It’s really just confusing them further.

Tara:  Yeah, well, let’s talk about that.  What are some of the problems that people run into with traditional financial management or just trying to DIY it themselves?  What are some of the problems that they run into and how is WorthFM going to address those thing?

Amanda:  So the first problem that people run into is they don’t really know who to turn to?  Do they call a financial adviser?  Do they call Fidelity?  Do they just stick with their 401k?  And those … the answers to those questions are so individualized through unique circumstances that while someone may need a financial adviser at some point, it’s more important that they have a basic grasp of investing first, that they know what they’re hiring for, and they’re not just blindly delegating.

The second thing that is really important for everyone to know, which so many women don’t know is the difference between active and passive investing.  When most people think about investing, they think about active investing, which is picking stocks or even having a financial adviser pick the mutual funds and securities and bonds that your money goes into in order to grow for the long-term.  Active investing is what all of Yahoo Finance and Market Watch is about, and when you think about Wall Street and brokers, etc., they’re mostly talking about active investing.  What everyone is doing in active investing is they’re trying to make the maximum amount of money they can on their money that they are investing.  As a result of that, it requires a lot of human time, and therefore the expense that gets charged related to that human time, and to make things more complicated, there’s study after study that shows that if you look at an active investor versus an investor who’s just putting their money in an index, and I’ll explain what that means in a second, then there’s a 50% chance that they’re actually going to do more poorly than the market growth itself versus if they had just put their money in an index fund.  So I am not a strong advocate of active investing, even though it’s what most people think of investing when they do it. 

We, at WorthFM, are only offering at this time passive investing, which means that we create portfolios for you where you don’t have to choose what goes into them.  You don’t even have to know what goes into them, but of course we’re going to take steps to teach you about it.  Where it’s … where they’re widely, widely diversified ETFs.  Don’t worry, you don’t need to know what that means.  The only thing you need to know is that when the combination of the S&P and the Dow Jones goes up, so does your portfolio, and when the market goes down, so does your portfolio, and you kind of … if you’re looking at a 10 year or 20 year or 30-year horizon, there’s going to be some years that it goes down and there’s going to be some years that go up, but you can pretty get … the, the market’s never not gone up before, and it’s grown for the last 100 years at 10% per year.  People think we’re in a slow growth time so it’s probably only going to grow 5%  per year.  On average, if you’re looking at least ten years out in terms of your long-term savings, but we’re going to charge you is somewhere between 1/2 a percent and a full percent difference in those fees, so … and you don’t even have to really worry about what it’s in, because you’re just tracking the market.  So that’s the really big difference is we’re not focused on what you are buying.  We’re handling all of that for you in a really, really simple safe way.  What we’re focused on is motivating you to save and invest more money in a way that’s comfortable for you.

Tara:  Yeah, from the moment you told me about this new venture, I was incredibly excited about it, because to me, WorthFM is about empowerment even more than it is about financial returns, although I want those, too.  But mostly, I want to feel empowered with my money, and even, you know, for someone like you, who’s really good at making money, you know, I often feel disempowered when it comes to what to actually do with it.  I feel like I was missing some big piece of financial education, and it’s probably not a matter of feeling like that.  I’m sure that I probably was.  So how is WorthFM going to, or what is your mission with WorthFM to get people feeling that empower?  What are you going to be providing people that’s going to leave them feeling more confident about their money?

Amanda:  You know, I’ll start by just telling you a few stories.  The first is about my friend, Steph, who was married for 17 years and opted out of her investment banking job for nine years after her kids were born and then learned that her husband was living a double life, and not only when he left did he … Was there that horrible shock, but he said he also couldn’t afford to pay child support.  So not only had she not worked, but she was alone to raise boys.  So that’s one example. 

Another is, I won’t use names, but I think of some of my female friends who’ve gotten married and are really unhappy in their situation, but they powerless to change it, so they are … They fell just incredibly stuck in their lives.  For me, it was I bought too big of a house ten years ago, and ended up spending tens of thousands of dollars on windows that drove me into debt and other things that, you know, I really didn’t see coming because I had no consciousness or awareness of savings and connection to money.  So I think when it comes to our mission, you know, I’m using a lot of extreme examples, and this is very much for happily married people as much as not.  It’s really around the sense that life is full of huge curve balls, and more often than not, it’s women who del- … it’s more women than men who have delegated those and end up in really hot water later in life, because they thought they weren’t interested in money, but then found out it’s really interesting.  So I think the mission is really from a gender and socialization standpoint to finally bridge the gap between women and their confidence and their knowledge around money, and so we are … We’re actually measuring in our system what we understand to be both your knowledge and your confidence, because they’re different.  And then taking steps within the way our platform works to increase your confidence by highlighting the things you’re doing really well, and the actions that you take, and your knowledge by literally feeding you in very tiny, tiny bite-sized polls and stuff, and videos, information about your very specific life situation and portfolio.

So we believe that if we can increase women’s confidence and knowledge about saving and investing that we can have an extraordinary impact on her life.

Tara:  Yeah, that reminds me of what you said toward the beginning of the conversation about even just changing your identity personally from being a spender to being a saver, and it sounds like your mission really is to help change women’s identities around how they handle money as well, and to give them concrete tools to be able to do that.

Amanda:  It’s true.  I’m working to reprogram women into power money people, I think.  It sounds a little freaky.

Tara:  I love it though.  I love it.

Amanda:  Yeah, it’s … but at least I’m being clear about what my intentions are, right?

Tara:  Absolutely.  Absolutely.  Well, I mean, the name of the podcast is Profit. Power. Pursuit.  So we’re not afraid of these things.

Amanda:  Awesome.

Tara:  Yeah, so, uh, you’ve got a partner on this venture.  Can you tell me about the partnership?

Amanda:  Oh, my God.  Can I tell you about my partner.  So Michelle Smith is a financial advisor who has had 30 years on Wall Street managing money.  She has a firm called Source Financial Advisers, where she has $600 million of other people’s money that she is responsible for safeguarding and managing with them, but what I love about her and the reason why we are introduced is it just so happens that 95% of her clients are affluent women.  And I’ll explain why I differentiate them as affluent in a minute.  So you know, when we talked, we realized that we had both been in this really specialized area of helping women with money, and we knew all the exact same things, but we were doing it from very, very different places, and the reason why I was looking for her was I as … as an entrepreneur, I don’t … I may seem powerful to a lot of people, but I don’t yet have the power to move the mountains I want to move, and so I knew I needed someone really powerful and established from the Wall Street culture to be an investor and partner from me in order to really take things to the next level and be taken seriously. 

And then for her, she was only, because of the way financial advice and advisory and money management has worked for the last who knows, 50, 100 years, is that financial advisers in Wall Street, it’s true, they can only cater to the 1%, because that’s how all the pricing is structured, and if you try to work with folks who only have, say, $100,000 in their retirement account, then you find that because of the way prices work in Wall Street that you don’t actually make any money, and you can’t even afford to pick up the phone and call them, because it’s not … It just doesn’t work in the business.  So she had been looking for me, because she was really … Felt frustrated that she was so bottlenecked into only being able to serve women with over a million dollars, and when I came to her, she was like, “Wow, you’re going to really help me help a lot more women out there.”  And so it was like a perfect partnership.

Tara:  Mm, I love that.  Yay.  So we know WorthFM is kind of what’s on the immediate horizon line for you, but I also know that you’re working on a book.  Can you tell us a little bit about what you’re trying to accomplish with the book?

Amanda:  Oh, for sure.  So the book will actually be published in January 2017.  It’s called Roots and Wings, and I called it Roots and Wings because it’s … My mom always said to me … My mom was always really bizarre in that she never put any rules or restrictions on me.  It was like, “Mom, aren’t you supposed to?  Isn’t that like what moms do to kids?”  And she said now, “I really just believe I need to give you roots and wings and that you’ll figure out the rest,” and in retrospect, I actually think she was right.  It’s … Her idea was that I need to help you build roots, which is you know, security, knowing that you come from a stable place, and then wings, which is the confidence to do whatever you want, and when you give younger children that level of freedom, you know, we end up getting really bruised and knocked around in a lot of life circumstances, I’m sure.  You know, I grew up in downtown Philly, and I’m sure there were, I got into situations, being a child of urban life that were not entirely appropriate for the age, but you know, it really turned me into a tough, strong, independent person, and I’m so grateful to that, so I’m taking that wisdom from her, and I’m turning it into a financial advice book specifically, but really digging deep into the core of where do we get our self-worth from?  Why do women have this self-confidence gap?  Where did that come from?  Is it genetic?  Is it social?  I believe it’s mostly, if not all, social, and cultural, not genetic.  And then you know, roots, in the case of this book, are how to build assets, which is should you have an investment account?  Should you buy a house?  Should you start a business?  There’s so many ways you can build equity in your life, so what’s the cost-benefit analysis of doing one, two, three, or zero of any of them, and then wings is about income and cash flow and having enough money right now to live the life you want.  And it’s everything from what are your four things to what’s a curveball account to should you separate your spending from your sustain to how do you much make as much money as humanly possible in a way that, you know, feels good to you.

So that’s the book.  It’s going to be, you know, a real call to arms for women.  I hope that … My favorite book right now is Ta-Nehisi Coates’s Between the World and Me.  It’s actually a book on racism, but I think there’s a lot of interesting parallels between racism and what women have had to encounter over the last 100 years, as we used to be property and now we can finally own it, hallelujah. So I’m really … I keep reading his book over and over again.  It’s a bestseller right now, and then also, just a really intelligent and entertaining financial advice book that doesn’t just tell you to budget, because that’s boring.

Tara:  Amen to that.  Everything I’ve heard about the book so far, I’m incredibly excited about, and I think that, you know, if people are enjoying some of the unconventional wisdom that you’ve shared so far in this interview, that they’re going to enjoy the book as well, and I’m sad that we have to wait a year for it.

Amanda:  I know.  Me, too.  Trust me.  It’s a … It’s a lot of work.  We’re working as hard as we can.

Tara:  I totally understand.  Well, Amanda Steinberg, thank you so much for joining me today.

Amanda:  It is my pleasure, and I hope everyone goes to WorthFM.com and signs up for our wait list so that you can hear about it when it’s ready.

Tara:  Find Amanda Steinberg at DailyWorth.com and WorthFM.com.  Take the free money type quiz to find out how you use money at MoneyType.me.  On the next episode, we’ll sit down with Vanessa VanEdwards, an author, a behavioral investigator, and self-proclaimed recovering awkward person to talk about the profile she uses to better understand her team and her customers and the weirdest experiment she’s ever conducted.

That’s it for this week’s episode of Profit. Power. Pursuit.  You can download other episodes of this podcast and subscribe in the iTunes store.  If you enjoy what you heard, we appreciate your reviews and recommendations, because they help us reach as many emerging entrepreneurs as possible.  Our theme song was written by Daniel Peterson, who also edited this episode.  Our audio engineer was Jaime Blake.  This episode was produced by Elizabeth Madariaga.  You can catch up on older episodes in the iTunes store, where new episodes are added every week, and you can learn more by going to CreativeLive.com.

Little Bets Lead to Big Results: Interview with Dorie Clark

A little over a year ago, I noticed my next guest for the Profit. Power. Pursuit. podcast, Dorie Clark, start working a systematic content strategy. Of course, that’s not really something of note in the digital marketing space: anytime someone has something to promote or starts a new venture, you’ll see their name start popping up everywhere.

But Dorie was different. Dorie was writing for sites like Harvard Business Review, not the typical online business or digital marketing blogs. I watched her topics slowly get more focused, the messages get cleaner.

Tara Gentile interviews Dorie Clark on Profit Power Pursuit

I got more and more excited to see someone from the ranks of top business schools use methods I was so familiar with.

It didn’t surprise me at all, then, to find out that Dorie had been placing “little bets,” a term coined by Peter Sims, in order to see what topics would grow her audience, generate the seed of a book, and position her as a thought leader. I talked with Dorie about this plan and how it has resulted in not one but 2 books published with major houses.

Dorie also more than doubled her email list in the last year—of course, I asked her all about that, too.

To find out how Dorie Clark turned little bets into book deals, content strategy into a massive email list, and the odd academic pursuit that she and I both have in common listen to her interview on Profit. Power. Pursuit.

Click here to listen on iTunes. Don’t forget to subscribe and leave us a review!

[smart_track_player url=”http://media.blubrry.com/creativelive/content.blubrry.com/creativelive/PPP-005-DORIECLARK-FINAL.mp3″ title=”Content Strategy & Email Marketing with Dorie Clark” artist=”Tara Gentile” social=”true” social_twitter=”true” social_facebook=”true” social_gplus=”true” ]

Sales is a Numbers Game: Are You Adding to the Number That Counts?

Every day I hear about failed launches or sales droughts and I want to help. But, most often, these “failures” are the result of lax lead generation and capture.

The biggest misstep I see in microbusiness is making email list-building a secondary priority. There is nothing more crucial to the success of your business than a list of engaged, qualified, and interested prospects.

This is true whether your business is based on a customized services or whether your business is offering more leveraged solutions through programs or applications. It’s true whether you’re creating work on a commission basis or whether your products are sold to wholesale clients.

Unless you have a multimillion dollar advertising budget, you need to prioritize getting email addresses from great prospects.

Every business needs a prospect list and the best (and most trustworthy) prospect list you have at your disposal is the list of people who have deigned to give you their email addresses.

Sales is a numbers game: and here's the number that counts.

List building is important because sales is a numbers game.

Let’s do the math:

I recently completed a launch of a high-end group coaching program. I offered it first to a group of 130 on an interest list and then opened it to my main list, which at the time was approximately 5600 subscribers strong.

We registered 3 from the original interest list. That’s a 2.3% conversion rate on the list. Pretty good.

The other 12 registrations came from the main list. That’s a .2% conversion rate. While it looks abysmal, it’s actually pretty good, too.

The interest list averaged over a 50% open rate on the promotional emails. That’s pretty par for the course when it comes to people who opt in to learn about something specific. Since the change in Gmail inboxes, I’ve been averaging approximately a 29% open rate for emails to my general list.

Think about that. On the best performing email to the interest list, 88 people learned the program was open and 62 people click through to the offer. An offer like this isn’t likely to get better than a 1% conversion rate. That means I could expect about .6 people to register based on the interest group alone!

For the main list, the main direct sales email had a 30% open rate and a 4.1% click thru rate. That means 232 people saw the offer that day. So I could expect another 2.3 registrations.

Great, I’m up to almost 3 whole people!

In the end, we had 15 registrations on this program. We generated about $40,000 in revenue. So, clearly, I had more than almost 3. But the point is simply: with a list of 5,600 prospects, an engaged readership, and solid conversion, I just filled this program. I’m incredibly pleased with the results and the position we’ll be in when the program launches again in February.

But it could have gone very differently.

For another example, when I launched The Art of Growth in January, my announcement email received just over a 40% open rate and a click rate of almost 11%. That means that, from my list, 537 people saw the offer that day. I sold 48 copies on the first day and 134 total over the next 3 weeks. That was a 2.6% conversion rate based on the list size. Though, that also included social media traffic.

You will likely find people who have rocked 100 conversions on a 1,000 person list. Or filled their client roster with a list of 200. And that’s fantastic. But if you’re looking for the ease & scalability of a solid launch, I think you need to count on a different numbers game.

You should figure on 40% open rate, a 10% click rate, and a 2% conversion rate on your offer for an engaged email list. Which means to get 20 sales, you need to drive 1,000 views of the offer, over the course of several emails from a list of several thousand. And, frankly, that’s optimistic.

For a lower priced, highly targeted offer, you might get a better conversion rate. For a higher priced offer, you’ll need more.

These are the kinds of numbers I use with clients to help them set sales goals. But it’s more important to set list-building goals before the sales cycle starts. If you really want to get 20 sales, how many people do you have to have on your list? 500? 1000? More?

I know, this all might be very depressing to those who are just starting out, those who feel like list-building is akin to dental work, and those who just feel like it should be working by now.

I get it. But please don’t be depressed, take action. Re-prioritize. Set goals. And do it now. Don’t wait any longer or pretend you can half-ass this. Because you can’t.

Now, what I’m not saying is that everyone needs to build a 10,000 or 50,000 subscriber list. On the contrary, I believe you need to build a list that is appropriate to the type of business you run.

If you run a business focused on volume, where selling more means making more money and working less, you need to grow as big of a list as possible that is also focused, engaged, and ready to buy.

But if you run a business that is geared to 1:1 service, customized solutions, or commissioned work, you need to grow a list that supports one sale at a time, understanding that your kind of clients don’t necessarily jump when you “launch.” You’ll use your list to nurture leads and keep them warm until both of you are ready to work together.

Either way, a constant focus in any business is lead generation, ahem, list-building. Click to tweet!

And when I mentioned to Stephanie that I was working on this post, she asked me to address the question of “stalled” list growth. I think this is something every business will encounter. Things are going along swimmingly, maybe you’ve let success lull you into a dream world where everything is just “easy” now… and then you realize you don’t have any prospects. And your list is no bigger than the last time you made an offer.

So how do you jump-start your list growth? How do you attract new leads after a fallow period?

Of course, these answers work for jump-starting the start of a list, as well.

1) Attract the right people.

Consider the direction you’re taking your business. Are you looking for more of the same? (The answer may be “yes, please!” It’s not a trick question.) Are you moving from 1:1 services to scaled offers? Are you looking to shift the perception of your brand? Focus on a product you’ve been working on? Honing in on a new market segment?

Trust me, you don’t want anyone & everyone on your list. Even if your goal is scale, it just doesn’t make sense. Having the “wrong” people on your list skews your data, undermines your understanding of what your customers need from your business, and misdirects your marketing. Yes, the “wrong” people will unsubscribe. But if you’re too busy trying to please them, the “right” people will unsubscribe first.

If you’re using an incentive to attract prospects to your list, make sure that incentive is something people who want (and need) to pay for your services actually want. Taking that idea quite literally, I updated my own email list incentive 2 months ago to The Perspective Map. It’s actually the tool that my clients & I use most often, with the greatest impact, in our work together. Since I want more of the same clients, offering this tool as an optin incentive makes a lot of sense.

Since I introduced The Perspective Map as my incentive in July, I’ve added over 650 subscribers to my list. I know those people are the right people because the landing page for the Map is designed with their specific problems, specific goals, and specific perspective in mind. It’s kind of the point of the whole thing, really…

That means that when I re-launched my coaching program last month, I knew that 650 had not seen that offer. In addition to people who had been considering it from May, I could count on a certain percentage of new people being interested. The Perspective Map was designed to make the most impact on business owners who were right for this offer, too.

2) Get focused.

At this point, I hope you can see just how important list-building is to your business. Even if your goal isn’t volume, if instead you’re aiming for a steady stream of leads for more 1:1 or specialized services, list-building ensures that you can spend less time and energy on sales.

So is the focus of your website building your list? Do you have a way to focus traffic from interviews, media appearances, and in-person gigs onto your list? Is your call-to-action focused on the story that is growing your business?

No, I didn’t think so.

It takes surprisingly little to redirect the focus of your activities onto list-building. You just need to make the intention to do so.

Start by creating a landing page for your optin form. This is a page that’s one & only focus is getting people on your list. Whether you’re espousing the benefits of receiving your weekly emails or sharing what your prospects will learn in your free optin incentive, this page is designed to “sell” your list. It’s like a sales page where the only cost is an email address.

Therefore, it has a similar format. In a recent podcast with Derek Halpern, Mike Del Ponte shared a great framework for any sales letter. You can use this as a cheat sheet for creating this kind of page. He breaks it down into 4 P’s: Promise, Picture, Proof, Pitch.

Check out my email list landing page and you’ll see this basic framework in action. The Promise is in the headline; I suggest that you really can know exactly what your customers are thinking. I describe the Picture from both the before and the after side of things through a series of bullet points. I offer the proof that this is my “go-to tool,” that my work has been featured in a number of high-profile publications, and that a very satisfied customer had something super nice to say about it. And finally, the Pitch is the call-to-action in the optin form.

But I don’t stop at the landing page, the main “action area” of my website is a graphic that advertises my list. All of my bios have been rewritten to direct people here. And it’s the first thing I talk about when I get a chance to tell people where to find more of my ideas when I do an interview.

You might need to refocus the main action of your site on list-building by moving your optin form from the footer to the header or creating a feature area between your logo and the main content. But there is almost no good reason why making a big play for a prospects email address isn’t the best thing you can do.

3) Pay for leads.

Who pays for advertising in the age of social media?

I do.

I’m busy. I don’t like to work all day. I haven’t had the itch to do much in terms of guest posting, telesummits, or even networking lately. So I’ve been driving traffic to my email list landing page through paid advertising.

In the past, I’ve advertised (always free incentives, never paid products) on blogs that fit the audience I’m aiming to attract. But lately, I’ve been buying advertising at Facebook. First, to build up my new Facebook page (I’m late to the party). And second, to gain exposure for my email list incentive.

A hearty portion of the 650 subscribers I’ve added in the last eight weeks has been through this paid campaign.

There’s little point in paying for leads if you don’t have “Attract the right people,” and “Get focused,” down first. But once you do, paying for leads can free up your time, boost your list growth, and bring in the kind of prospects you need to keep your revenue streams humming.

It should also be noted that advertising and social media can work hand in hand. By making sure my optin incentive speaks to my Most Valued Customer and that it’s free training they’re going to want to talk about, I ensure a bigger return on investment through word-of-mouth. I also work in social sharing (like Click to Tweet) to the product page for my incentive.

Bonus: 4) Stick to one thing.

One of the best things you can do for keeping that list growing, getting people to talk about it, and continuing to get open & click rates that drive sales is to stick with one thing per email.

Often, marketers try to jam too much stuff into each email. That decreases the frequency with which they’re willing to send emails, de-incentivizes them toward list-building, and reduces the relative value of each email to their readers. That’s a recipe for disaster, my friends.

When my clients and students switch to one-thing-per-email, they are more excited about emailing their prospects, more focused on building their list, and their readers are happier with each email. And that’s a recipe for success.

As you might have noticed if you’re a subscriber, I send out each & every one of my blog posts as the main focus of the vast majority of my emails. Most of the time it’s the full text of the article and sometimes it’s a teaser or special intro with a link to the article. But the focus is always the article.

I often add a promotional block beneath the article for a workshop, a teleseminar, a program, or a product. I think of those as “reminders,” not the core of my sales process.

When I’m ready to really sell something, I send out a dedicated email.

As an aside, another problem I see with “failed” launches is that the business owner never sent dedicated sales emails to their prospects. You can’t expect to sell if no one knows you have something for sale.

What will you do today?

I trust I’ve made the case for making list-building one of your chief priorities. It’s time to stop saying it’s on your list and time to start doing something about it.

What will you do today to jumpstart your list growth? Tell me in the comments.

whispering at a party: why email marketing is essential for your business

Let’s pretend we’re at a party. You mingle politely. You ask a few nervous attendees about the weather and what they grabbed off the buffet.

Slowly you make your way to one side of the room. Alone.

You ask a question, quietly, to the room. You wait for the response.

No response comes.

Maybe a few friends walk over to make sure you’re okay. They’re visibly concerned.

You shrug your shoulders. You expected to start a conversation, to get a response, to engage people. Instead, you got silence.

This is what engaging your tribe with indirect media looks like. Indirect media is Twitter, your blog, Facebook (most of the time), radio advertisements, video marketing, etc… It’s indirect because it requires some perfect circumstance: your tribe has to be reading, listening, viewing, consuming at exactly the right time.

It’s awesome. But it’s also hit or miss.

Email marketing is direct marketing. It’s a way to connect to your tribe, on their own terms, in their inbox.

Growing your list is growing your tribe.

To start any direct email marketing, you must first start a mailing list. I recommend Mail Chimp but there are plenty of other (if not nearly as cheeky) services. You cannot blind copy a bunch of email addresses in Gmail – nope, sorry, just don’t do it.

In growing your list, you are growing your tribe. You are gathering together a community who is interested in hearing what you have to say about your business, your products, and how those products relate to their lives. You aim to build your list quickly but with a keen eye for bringing in those who are likely to be your customers.

You don’t need to entice the dude who found your website searching “cheese doodles.” Unless, of course, you sell cheese doodles or cheese doodle accessories.

I grow my tribe by offering subscribers a freebie. I offer them something that is representative of what they would get from me if they did buy something and I make sure it’s representative of what I’m going to be offering.

Here on this site you can find my freebie to the right as a graphic ad. Click that (no, really, click it) and you’ll find a nice little opt in page for my list. Sign up there and you get my Spacious Goals Guide.

On Scoutie Girl, it’s a little different. I have both a graphic ad and an opt-in form called the ViperBar at the top of the page.

Your business may benefit from offering a free consultation with subscription or maybe a coupon for 10% off a first order. You may simply state that your goods move FAST and that prospective customers better get on the list to make sure they don’t miss the best stuff.

Look around the web and you’ll see all manner of email list enticements, opt in forms, and prizes at the bottom of the proverbial boxes. The takeaway here is that there is no “right way” to grow your list. You can experiment with any combination of tactics & tricks but, in the end, it’s what works for you and your visitors that will be the most impactful.

I’ve grown a list of over 5,000 subscribers in less than 8 months. Those 5,000 subscribers are connectors, mavens, discussion starters, research assistants, trend setters, and influencers. And they’re customers. They are my tribe. We are in conversation.

They let me know what is working. And they let me know what’s not working. I listen as much as I broadcast. Actually, I probably listen more than I broadcast. They are my lifeline.

This ain’t your grandma’s newsletter.

Back in the day, newsletters were cut & paste together with paper & glue, run off in an edition of a hundred, and slid underneath office doors. This was expensive. And so newsletter compilers would jam as much information as possible onto the paper.

Email is fast, cheap as dirt, and much more effective. So instead of calling attention to 10, 5, or even 3 action items, the best email updates showcase one – and only one – call to action.

That means you ask people to attend an event, like you on Facebook, buy a product, check out the Spring collection, register for a teleconference, or leave a comment. But that’s it. Just leave it at that.

Given choices, we get overwhelmed. We delay action.

Your emails should trigger immediate action.

One. Thing.

You can also offer blog posts by email using one of the email subscription services. Again, I love talking monkeys. This gives you most of the impact of email while allowing you to concentrate on one marketing form at a time.

Tara, one thing?!

Good, you were paying attention. Here’s how you write about one thing.

You write your email like you were writing to a human being. Not like you would write it to a corporation full of people who don’t care or an organization of people who have better things to be doing.

Write it with clarity, humor, warmth, and love.

Don’t worry about tactics or strategies. They come with time. Worry about writing as yourself, as the face of your business. Write with confidence and humility.

And above all, make sure it’s clear what that “one thing” is, m’kay?

Pick what’s most important to your business right now. Invite your subscribers to click, comment, connect around this one thing. You’ll have immediate results in the form of dollars, feedback, and conversation. You’ll know what’s working and what isn’t. One. thing.

But… can I?

It’s a common to wonder what an “opt in” really means. Does that mean I can email them about just about anything now? Maybe. Sort of. Do you really want to?

I make my opt ins broad but directed. I do manage multiple lists so that I’m sure I’m reaching the right people each time I send out an email.

But I also send out emails that don’t have much to do with the original thing someone signed up for. The unifying factor is, of course, me.

Your subscribers are opting to hear from you. If you have something to say and you think there’s a remote chance they’d be interested, say it. You’re probably right.

And yes, you can make offers via email. You can ask people to buy your products and sign up for your services. You can suggest an affiliate promotion. You can encourage people to follow you on Twitter.

If it benefits your business, you can put it in an email. And you probably should.

– – – – – – –

Want more on email marketing? I have a 30-day course that proves… email marketing doesn’t have to suck.

“EMKS has offered wonderful, accessible guidance. I would recommend it.”
— Stephanie, CreativeLivingExperiment.com

Click here now to find out more about Email Marketing Kick Start!