Lessons from Pre-$1 Million Businesses with MNIB Consulting Founder Breanne Dyck

Lessons from Pre-$1 Million Businesses with MNIB Consulting Founder Breanne Dyck
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The Nitty Gritty:

  • Why you should figure out a different way to do what’s already working rather than start over with something new
  • Why the hub-and-spoke organization model isn’t sustainable for growth
  • How when you focus on things that feel easy to you, your results will improve

My guest this week on the Profit. Power. Pursuit. podcast is Breanne Dyck who published an interesting article earlier this year called “15 Lessons for Pre-$1M Online Businesses” that got a lot of play in our community. Breanne learned these lessons as she built her own business as the founder of MNIB Consulting Inc. and as she continues to help others build theirs. In this episode, we explore some of the lessons she wrote about with a focus on how they impacted Breanne’s business, MNIB Consulting.

Don’t Stop as Soon as Something Starts Working

Every time we pivot we get closer and closer to the thing that is ultimately going to work.

– Breanne Dyck

Breanne describes the big business model overhaul MNIB Consulting just went through where they reviewed all the products they have ever offered and evaluated what was working, what was not working and what’s the least complicated way to combine the things working and be the most transformative and impactful for their clients. As a result of this evaluation, they simplified their client support and made it very easy for their clients to come to them when they had questions.

Your Approach to Team Is Part of the Problem

What matters is, are you hiring someone that you can give ownership to of their entire area of responsibility?

– Breanne Dyck

The hub-and-spoke model of team development, where everything still goes through the CEO, doesn’t effectively free up the CEO to work within their zone of genius. Breanne describes how she specifically built her team from the org chart framework described in Gino Wickman’s book Rocket Fuel so that was not the case. When she hires new team members she gives them ownership of their entire area of responsibility.

Do What Feels Easy

Too often entrepreneurs get caught up in the “I have to do this” mentality even if it doesn’t feel easy. Breanne felt that way about blogging. She knew she needed to produce regular content, but blog writing never felt easy to her. So, she found ways to regularly produce content in different ways such as a daily email, posting in Facebook groups and podcasts.

This format for content is more conversational and off the cuff and allowed Breanne to process ideas as she was having them. And, you know what? Her daily email, a task that feels easy to her, is working remarkably well and the response rate is 10X that of when she was writing regular articles.

There’s so much more in this episode including how a line in Profit First by Mike Michalowicz led to a breakthrough for Breanne about how she would grow her business, what percentage of revenue online businesses should dedicate to salaries (including yours) and why Breanne stopped list building. Access the full episode to learn all of this and more.

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How to Create $10k in Unplanned Revenue: Breanne Dyck Case Study

One of the most fun parts of being an entrepreneur is the ability to generate revenue from nowhere. Of course, it’s not really coming from nowhere. You need to be able to spot an opportunity, create the right conditions for success, and make it all happen.

It’s not that it’s easier said than done but that it takes a type of perception that needs to be worked at. The good news is that anyone can learn this type of perception and learn it quickly. It’s one of the things that I teach our clients in Quiet Power Strategy™.

  1. They learn that opportunities are most often driven by their customers’ evolving needs. In other words, you’ve probably nailed one need at this point so now you need to ask, “What do they need next?”
  2. Then they learn how to create valuable experiences that require very little work to produce. Instead of trying to get everything right, they only prioritize what their ideal customer truly cares about. They also take into account what is going to make them as both a business owner and a value deliverer most effective.
  3. Finally, they create a plan to make it happen. We focus this around their Chief Initiatives so that they have the kind of focus that not only transforms the way they work on a day-to-day basis but transforms the way others perceive their businesses.

Breanne Dyck: learning strategist & coachBreanne Dyck, a brilliant learning strategist who has helped me craft my last two CreativeLive workshops, used this system to generate unplanned revenue and seriously up-level the way her business is perceived in the market. Not only that, but the way she perceives herself and her business has changed. Here’s her story:

“Create a plan to generate $8000 in un-planned for revenue during the course of the program.”


That was the challenge that Tara gave us in September, at the start of Quiet Power Strategy™.


My gut response was, “$8000? Unplanned?! In four months!?!”


It’s not that I didn’t want the revenue; I just didn’t see how it could be possible. My plan for the rest of the year had included no new sales cycles, offers or clients. Just taking the program.


What I didn’t realize at the time was that this “plan” was really just me holding myself back. Over the next few months, the coaches helped me strip away that false complacency and lack of confidence. Nothing was sacred; everything I thought I knew went under the microscope.


I thought I helped online entrepreneurs who wanted to create online courses. Turns out, “my people” are business owners who want to be recognized as best-in-class, every time they show up in the world.


I knew they liked my experience, smarts, and ability to apply theory to the “real world.” But I learned that they love  my drive for excellence, my ability to quickly zero in on opportunities, and my dedication for making them – and their work – stand out.


Quiet Power Strategy™ didn’t create this knowledge. Instead, it helped me to articulate it and bring it together, so I could stand firmly and confidently in the overlap. In doing so, I found a brand new business model, a new way of talking about my work, and a set of all-new offerings.


Looking back now, I can hardly believe that so much could change in such a short period of time. There was a lot of unlearning to do; a lot of stepping outside of my comfort zone; a lot of trusting myself and my instincts. But every step moved me closer and closer to where I want to be.


And that insurmountable-feeling challenge?


I knocked it out of the park, with more than $10,000 in new, unplanned revenue. My January 2015 sales alone exceeded 1/3rd of my total prior-year revenues.


What I’m most excited about, though, is that I know the best is yet to come.

If you’re looking to develop a best-in-class workshop, program, or course, I cannot recommend Breanne more highly. She has helped me infuse incredible value into my teaching and create experiences that are grounded, measurable, and truly beneficial to my students. You can find out more about her Elevate sessions and get access to over 9 coaching videos by clicking here.

And if you’re ready to learn how to start applying these principles to your business, I invite you to check out my free training on creating your Chief Initiative and finding the focus that not only transforms the way you work but the way people perceive your business. Click here to register–FREE.