Crafting An Ultra Informative Social Media Strategy with Creative Genius Law Founder Patrice Perkins

Interviews, Show Notes

Crafting An Ultra Informative Social Media Strategy with Creative Genius Law Founder Patrice Perkins

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The Nitty Gritty:

  • Why Patrice works with creative entrepreneurs, small business owners, and veteran business owners at Creative Genius Law, a boutique law firm based in Chicago
  • What Patrice’s social media strategy looks like and where she discovers ideas to write informative Instagram posts about (spoiler alert: music videos are one of them!)
  • How she came up with her mini masterclass series, Legal Coffee Chat, that she hosts not only online but also in-person at her clients’ homes
  • What the future looks like for Creative Genius Law, plus how and why Patrice will expand to markets outside of Illinois
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Patrice Perkins is the Principal Attorney at Creative Genius Law, and in today’s episode of Profit. Power. Pursuit., she takes us behind the scenes of how her intellectual property law firm operates, where she finds ideas for Instagram posts, and authentically connecting with your customers and clients (and much, much more!)

We release new episodes of Profit. Power. Pursuit. every week. Subscribe on iTunes so you never miss an episode.

Making social media work for you

I decided that I needed to do my own social media in a way that worked for me. So the best way to do that for me was with no strategy. I’m a full-time attorney and I’m building the law firm, so I had to figure out how do I do this in a way that doesn’t feel like too much pressure or in a way that I feel I can’t keep up with.

— Patrice Perkins

Sometimes no strategy is a strategy in itself. That’s definitely the case for Patrice! She doesn’t schedule content in advance and she never developed a brand voice guide because she’s bringing her authentic self to the table. For her, that worked best so she could engage with potential and existing clients in a genuine way — and so she wouldn’t have to outsource the work to someone else.

Patrice posts most often to Instagram. Her posts are inspired by intellectual property news she’s reading, shows she’s watching like Silicon Valley, and even music videos she’s checking out, like Finesse by Bruno Mars feat. Cardi B. She shares her authentic thoughts, in the moment, on Instagram and, organically, those posts sometimes turn into larger case studies.

Here’s Patrice’s post on the Finesse video that released earlier this year. She used the video to talk about copyright infringement, something she specializes in, and the post eventually turned into a Legal Coffee Chat, a mini masterclass Patrice hosts online and occasionally in-person, on a specific legal topic. Hosting these masterclasses gives her a way to display her firm’s expertise and to grow her email list.

Using intellectual property education to empower creatives

It’s not laziness or just not being interested — it’s a lack of knowledge. For me, it became the way that I can help creatives not have to work so hard for the rest of their lives.

— Patrice Perkins

Protecting intellectual property is becoming more and more the norm for creatives today. As the marketplace expands globally, so does the reach of our work — and Patrice is at the center of conversations online to help educate creatives around IP and copyright law.

For some creative entrepreneurs and small business owners, it’s hard to visualize the value of their ideas. It’s not something we’re taught to place monetary value on. Yet as the global marketplace grows, creatives are finding that their ideas — whether they capitalize on them or not — are extremely valuable and worth protecting.

Listen to the full episode with Patrice Perkins to hear more about her work at Creative Genius Law, how she approaches social media, and her plans for the future of her firm.

Serving & Selling To Bigger Businesses with Bonova Advisory Founder Breana Patel

Interviews, Show Notes

Serving & Selling To Bigger Businesses with Bonova Advisory Founder Breana Patel

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The Nitty Gritty:

  • What specific services and offerings entice large companies and organizations to hire boutique firms, like Bonova, instead of doing it in-house.
  • Why Breana’s always up-to-date on what her competitors are doing, what she and her team do to win proposals, and what the sales process looks like at Bonova.
  • How travel influences Breana’s perspective and positively impacts her business.
  • What systems Breana put in place at Bonova to make it easier for single moms to balance raising their children and working at the firm.
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Today, my guest on Profit. Power. Pursuit. is Breana Patel, Founder and CEO of Bonova Advisory, a minority woman-owned consulting firm based out of New York City. She shares what working with large banking institutions and state/federal agencies with net assets of at least $10 billion looks like — and how the firm’s methodology and systems relate to owning, and growing, a small business.

Breana boasts over 17 years of leadership experience in addition to holding a Masters in Finance. Besides leading Bonova, she’s an Executive Fellow at MIT, non-profit board member, and angel investor. Listen to the full episode to hear Bonova’s sales process, how Breana wins proposals, and where she’s traveling to next.

We release new episodes of Profit. Power. Pursuit every week. Subscribe on iTunes so you never miss an episode.

On why large organizations choose small, nimble boutique businesses

Large organizations have large teams. When a change is introduced, it becomes too cumbersome for large teams to manage the change. We are boutique and we offer personalized services to our clients. This allows us to be nimble and agile in our approach.

— Breana Patel

As a small business owner, you might think it’s difficult to land a corporate client. Maybe you haven’t worked with one yet — or you just haven’t seen how what you do can meet their needs.

Let me give you an example. While some large organizations and corporations have an in-house graphic design team, they don’t have a branding specialist. Or maybe they have a content writing team but they don’t have an on-site SEO strategist.

This is where running a small, nimble business works well. You can jump right in and fill the gap between where the client is and where they need to go (without working the 9-5 yourself.) In our interview, Breana adds that most team members on these large teams have daily responsibilities so they simply don’t have the time to contribute to a new project or big change happening at the company.

Think about what you do best, whether that’s personal branding, content strategy, or team building. What’s different and unique about what you do — and how does hiring you or your team fill the gap for a larger organization?

On winning proposals (and being the best at what you do)

It’s always good to know what’s going on in the market and what others are doing, but you have to be best at what you do. When we put in our proposal, we win because of the type of the in-house methodologies and frameworks we’ve developed, the type of the resources we have, and the experience that we bring on board.

— Breana Patel

Breana shares her process on winning proposals — and it’s not just down to price. It’s because of everything else that she and her team bring to the table. This is a good reminder for small business owners: that you can grow your business not just on the experience you bring to the table (also important!) but also based on the service that you provide clients.

For potential Bonova clients, it’s not just about price: they’re attracted to the realm of opportunities from working with Breana’s team that goes further than their collective experience: strategy, additional training, and post-implementation training.

What ways can you level up your services? How can you differentiate what you do from the competition? How can you provide value to your clients and potential clients right now? All good questions to ponder.

On travel’s positive impact on business and life

Travel’s played a major role in my life. Travel leads to open-mindedness and understanding of various cultures. And since I understand so many cultures, I’m able to understand the thought process behind certain actions taken by individuals and the psychology behind it.

I’m in a business which is heavily reliant on people. Because of travel, I’m able to break the ice and start talking to any person from anywhere in the world. It’s helped me connect with different people from different backgrounds.

Plus, innovation and creativity is fostered when a variety of people from different cultures, experience, personality, etc. work together. So this helps us creatively solve challenges and understand global markets.

— Breana Patel

Have you ever heard a more compelling reason to travel more that would benefit your business?

While not everyone enjoys traveling, for Breana, there’s a bridge between travel and her ability to connect with anyone. And when you work within a global marketplace, it’s even more important to understand different perspectives and motivations.

Think about your clients: what are some ways that you can expand your understanding and beliefs to benefit your relationship with them? While you may not be able to travel, watching movies and documentaries or reading books can provide a window into different cultures and perspectives to help you bridge the gap.

Listen to the full episode with Breana Patel, Founder and CEO of Bonova Advisory, to hear more on winning proposals, working with large-scale clients, and empowering women.