New Opportunities Spring from Expansive Brand Vision: You Economy Case Study
Megan Cain, founder of The Creative Vegetable Gardener
At the end of 10ThousandFeet, I feel excited about my business and the future instead of being overwhelmed and stressed out.
The biggest shift for me came in realizing that I was spending a lot of time focusing on the technical information around gardening and not enough time painting the bigger picture of what it means to have a beautiful garden in your life. For me and most of my customers gardening is so much more than just growing food.
I have begun to shift some of my writing to focus on exploring some of the deeper benefits and meaning of gardening. My first post definitely resonated with my readers because I received several enthusiastic emails asking me to write more about the topic.
I am also changing my website to add more language and photos that reflect the new tagline Tara helped me come up with, “your garden should feed you, body and soul.” I am excited about this new direction! I am clearer about where I want to go and what I need to do to get there after taking 10ThousandFeet.
Find out more about Megan and the gardens she designs at creativevegetablegardener.com.
Ana Ramos, founder of air illustration & design
One of the most important shifts for me was to start to understand the power of team building. Before that, I was very untrained in asking for help and seeing the possibilities when it came to broadening my offers through partnerships with other experts.
With a fresh understanding of team building and strategic partnerships, I saw how I could accept a larger project from an old client, a project that will be a huge contribution towards reaching my chief initiative for the year.
But I learned many more things, like how to streamline my efforts and manage clients’ expectations: I used to react to clients’ requests and work overtime and now I am able to plan and schedule in advance, reducing stress.
And today I felt I reached a huge milestone when I rewrote my Embroidery Club sales page. Now I understand why you say it’s fun.
As she builds her team and expands her vision, she’s be able to do so from a place of strength and purpose, bringing on those who complement her artistic vision instead of competing with or diluting it.
Find out more about Ana Ramos and air illustration & design.