Define your bottom line.

Art of Earning, New Economy

My bottom line is impact.

I believe impact can and should be profitable.

I believe profit is abundance. It’s the absolutely necessary positive gain on the energy, effort, and execution your business invests in [value] creation.

I believe an important part of that positive gain is financial. But wealth is not one dimensional. I also measure profit in relational, emotional, and organizational wealth.

I believe business has an obligation, a duty, a responsibility to increase its bottom line and maximize it’s profit margin: increase its impact, find the path to leveraged abundance.

Dollars & cents really do matter. And there’s so much more, too.

What’s your business’s bottom line?

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