Am I good enough?

Do I have what it takes?

Do I really measure up?

When it’s time to level-up in business (or life), those are the first questions that get asked.

When you see yourself sitting next to Oprah, lights-camera-ACTION, ready to deliver your message, you say, “some day.” When you imagine your product on the shelves at Anthropologie, you say, “5 year plan.” When you dream about the 5-page spread in Fast Company, you say, “slow & steady.”

What if slow & steady doesn’t win the race?

What if the next step is actually a quantum leap forward? What if the next rung on the ladder requires you to jump to reach it?

I’ve been there. I’ve done that.

I’ve laid the firm foundations. And realized it’s no fun to live in the basement.

I’ve got penthouse ideas & ambitions.

The thing about slow & steady is that you always know where your feet are going to fall. You know that terra firma will be there to meet you each step of the way.

You know the bills are going to be paid. You know the schedule, the routine. You know everything about your customers. You know the platforms, the methods, the channels.

It’s not that slow & steady doesn’t work. It’s that you’re craving something more.

I have an inkling you might even be a bit scared to admit that, deep down, you’ve always identified with the hare.

Up the the point where she loses, naturally.

So where did the hare go wrong?

You aren’t going to win if you take a nap, run an errand, or get cocky. Okay, the hare had it coming.

But you also can’t compete if you don’t train. Training isn’t about the slow & steady. It’s about visualizing a goal and putting in the work required to get there.

You can sprint ahead but if you haven’t built up your stamina & worked the muscles, you’ll fall behind.

So, yes, there’s work. There are grueling circuits of Olympic-level creation. There are daily exercises in extreme relationship-building. There is question after question after question long after the shin splints have started.

But I know you. This is what you’re already doing. Or it’s what you crave and, instead, you’re endlessly strolling through the “shoulds” you believe are on the path to success.

The training isn’t a problem. So why are you sticking with the tortoise?

I want you to sprint.

Trust yourself & your big ideas. Push yourself to speeds you never before imagined. Take the leap. Swan dive toward your dreams.

Are you ready to surge ahead? It’s time to do a one-on-one Insight Intensive with me. My brain, your business: let’s talk. Learn more here.
Coaching shifts…

Now, when I think of wealth, I conspire ways to create win-wins for us all. I germinate strategies to help [my clients] increase not only [their] financial wealth, but also [their] emotional, spiritual, intellectual and relational prosperity.
— L’Erin Alta-Devki, creator of