Art of Growth
You can know all the latest and great tactics in your industry. You can have your finger on the pulse of what’s hot in your field. But if you don’t have a clear picture of your overall strategy for business, those tactics are worthless.
(And you’ve spent too much time, money, and energy learning them to render them useless, right?)
You want to set your business up for strategic success so that you can put those tactics and trends to use—and better yet, start to develop some of your own.
In a Harvard Business Review article by Roger Martin, strategy is defined as knowing Where You Want to Play and How You’re Going to Win. And while the essence of that—that business is a game and that there’s a clear path to winning—might have resonated with MBAs and corporate big wigs before the dawn of the New Economy, I don’t think it resonates with today’s new wave of entrepreneurs who are building communities and movements as much as they are building revenue streams and management systems.
So what do you need to know to set up your business for strategic success? Try these 5 questions I’ve adapted the framework that Martin poses to capture our context of creation and connection.
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#NewEconomy Strategy: Where to Create & How to Connect
- What is your vision for making life meaningfully better for your business community and what are the metrics of success by which you’ll measure that vision?
- What conversation is your business a part of and what voices in that conversation are your best prospects looking for an alternative to?
- In the greater conversation your business is a part of, how will you represent your unique point-of-view to engage customers who are excited about your businesses strengths, skills, and passion?
- What are the unique strengths, skills, and passion (your Onlyness) your business can invest in to attract your best prospects?
- What product, marketing, sales, and management systems can you put in place to support and enhance your business’s unique strengths, skills, and passion?[/thst_alert]
Martin, who developed the strategic questions my adaptation is based on, argues iteration is the key to better strategy. You have to be willing to make an initial wager on the answer to your first question, then be willing to evolve that as you answer the second question, and so on.
There’s a dual imperative: to both be committed to your strategic thinking and be willing to iterate when the facts change.
This dual imperative holds true for the New Economy. With communities and conversations constantly evolving, your strategic vision also needs to be constantly open to change.
So while it’s always a good time of year to think strategically, I find that summer presents some great opportunities. As we wrap up the first half of the year, I challenge you to consider how your market, its opportunities, and your plans have evolved in 2014 and how you can evolve your own strategic vision for the second half of 2014 to make the impact in the world you’re here to make.
Download a copy of the 5 #neweconomy strategy questions.
Art of Growth
Today’s You Economy case studies from
10ThousandFeet alumnna focus on the opportunities and clarity that comes from having an expansive brand vision. When you understand the whole world your business is creating, you have both clear path forward and endless opportunities. Meet Megan, who is moving forward with marketing that paints the whole picture for her customer while providing specific, actionable solutions. And meet Ana, who is seeing herself as an artist-in-demand and creating a path–through multiple ventures–to meet her goals.
Megan Cain, founder of The Creative Vegetable Gardener
At the end of 10ThousandFeet, I feel excited about my business and the future instead of being overwhelmed and stressed out.
The biggest shift for me came in realizing that I was spending a lot of time focusing on the technical information around gardening and not enough time painting the bigger picture of what it means to have a beautiful garden in your life. For me and most of my customers gardening is so much more than just growing food.
I have begun to shift some of my writing to focus on exploring some of the deeper benefits and meaning of gardening. My first post definitely resonated with my readers because I received several enthusiastic emails asking me to write more about the topic.
I am also changing my website to add more language and photos that reflect the new tagline Tara helped me come up with, “your garden should feed you, body and soul.” I am excited about this new direction! I am clearer about where I want to go and what I need to do to get there after taking 10ThousandFeet.
Megan also has the goal of becoming the go-to gardening expert in Madison. This requires her to leverage stories about the bigger picture of gardening as well as the nitty gritty how-to details. She’s carving out individual solutions that serve that big picture and will be reaping the rewards of less dirty work, more revenue, and more time off soon.
Find out more about Megan and the gardens she designs at creativevegetablegardener.com.
Ana Ramos, founder of air illustration & design
One of the most important shifts for me was to start to understand the power of team building. Before that, I was very untrained in asking for help and seeing the possibilities when it came to broadening my offers through partnerships with other experts.
With a fresh understanding of team building and strategic partnerships, I saw how I could accept a larger project from an old client, a project that will be a huge contribution towards reaching my chief initiative for the year.
But I learned many more things, like how to streamline my efforts and manage clients’ expectations: I used to react to clients’ requests and work overtime and now I am able to plan and schedule in advance, reducing stress.
And today I felt I reached a huge milestone when I rewrote my Embroidery Club sales page. Now I understand why you say it’s fun.
Ana has really focused on expanding her brand with her own artistic vision at the core. Instead of creating disparate ventures or trying to confirm to clients’ demands, she’s leveraging her unique perspective. That means she can pursue a wider range of opportunities but remain grounded in what she does best.
As she builds her team and expands her vision, she’s be able to do so from a place of strength and purpose, bringing on those who complement her artistic vision instead of competing with or diluting it.
Find out more about Ana Ramos and air illustration & design.
There’s more to business than the first kiss.
Sure, the first bit is thrilling. You take your talents & skills, woo your initial customers, and establish a working relationship. But then what? How do you transition from the rush of beginning to confidence in a business that will provide for you?
That’s the art of growth. It’s not about making your business cutthroat, impersonal, or corporate. The art of growth is using smart strategies to make your business more personal and more service-driven as it makes a bigger impact.
Really, it’s about teaching your business to take care of itself so that you can go on about your own life.
“…challenges the old hustle mindset and instead promotes a business model built on values and providing value. It’s all about “making a bigger impact with less struggle.”
— Theresa Reed, The Tarot Lady
The Art of Growth teaches both the philosophy of business growth in the new age of business and concrete strategies you can implement in your business today.
Will today be the day your business enters a whole new phase? Will today be the day you claim a bigger impact for yourself and your customers?
The Art of Growth is available two ways: as a multimedia package including a printable PDF, EPUB format suitable for iBooks, Kindle, or Nook, and an audiobook version – or – as a Kindle book on Amazon.
“…the value here is not just in the amazing concepts and philosophy Tara describes,
but in the practical how-to that’s woven in.”
– Anne Samoilov, Launch Strategist, Director of Operations at LKR Social Media
“What I love love love about this book and all of Tara’s work is the freshness. The intelligence. It’s like a pow of inspiration you can use. This book touches on this
huge issue–building your business–with such finesse. So worth your time.”
— Jennifer Louden, author of the Comfort Queen series and co-creator of TeachNow
Get your copy of The Art of Growth today
“What I appreciate about Tara’s work is that she smartly, succinctly, and intelligently
lays out a path for the entrepreneur to leapfrog some of those steps that can lead to burn-out and abandoned dreams.”
– Jennifer, 5 Star Review via Amazon
About the Author
Tara Gentile is a business strategist for entrepreneurs making a difference through commerce. She’s a regular contributor to DailyWorth and a small business expert contributor to YFS Magazine. She was featured in the New York Times bestselling book, The $100 Startup, and named a Top Single-Voice Business Blog by bestselling author Jonathan Fields in 2012. Her philosophy on business in the You Economy resonates with PhDs, MBAs, and graduates of the school of life.
Building a business is in your blood & in your heart.
Your business is off the ground, booking clients, getting sales. You might even call it humming. But it’s not what it could be. You sense that what is good could be great.
My book, The Art of Earning, opened hearts & minds to accepting payment in all forms and claiming the wealth in passion-driven work.
But it was only the beginning.
Now I’m offering my most complete business training to date: a day long workshop called The Art of Earning LIVE. Join me from the comfort of your home office or kitchen table.
Learn more.
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