The Nitty Gritty:
- How CreativeLive has evolved since it started 7 years ago
- What’s new and exciting in the online education industry
- What enhancements to self-education should be expected in the near future
My guest on the 100th—yes, 100th—episode of the Profit. Power. Pursuit. podcast is Chase Jarvis, co-founder of CreativeLive, the online education company that co-produces this podcast with me.
In celebration of this milestone, CreativeLive and I are thrilled to announce that we’ve put together an amazing giveaway for our listeners!
You can win my hand-picked bundle of 14 CreativeLive classes—taught by some of your favorite Profit. Power. Pursuit. guests—valued at $1,486 dollars PLUS a trip to CreativeLive studios as a studio audience member for an upcoming class of your choice!
Listen to our 100th episode interview with Chase Jarvis for details and information on contest rules.
Here are the incredible classes you could win in the contest bundle!
- Instagram Marketing for Small Businesses with Sue B. Zimmerman
- The Art of Networking with Jordan Harbinger
- A Brand Called You with Debbie Millman
- Mastering Your People Skills with Vanessa Van Edwards
- Personal Branding for Creative Professionals with Dorie Clark
- Make Your Dream Trip a Reality with Chris Guillebeau
- How to Leverage the Power of Live Online Broadcasts with Joel Comm
- Become a Better & Funnier Public Speaker with David Nihill
- Think Bigger, Make More with Jason Womack
- The Personal MBA: The Foundations of an Effective Business with Josh Kaufman
- Heroic Public Speaking with Michael Port
- Make More Money & Discover Your Worth with Sue Bryce
- Branding Strategies to Grow Your Business with Jasmine Star
- Create Your Dream Career with Michelle Ward
In the special 100th episode interview, Chase and I chat about the evolution of CreativeLive since its inception, the state of the online education industry and the exciting time we’re entering to enhance the experience of self-education.
Evolution of CreativeLive
Our goal is to unlock the power of creativity that’s inside of every person.
– Chase Jarvis
The concept for CreativeLive started when Chase and co-founder Craig Swanson began toying with the idea of making workshops to inspire and support creators with a fresh approach to education. They wanted to give students access to the innovators, visionaries and leaders who are doing the work. After their first pilot class on Photoshop, they knew they were onto something. Today, they have more than 1,500 classes, 2,500 articles, this podcast and much more that help creators live their dreams.
While there’s much that’s stayed the same since the company started, the biggest thing that has changed is the scope of content they have to offer students and how they give those students access to precisely the class they need. CreativeLive has more than 10 million students who consume 3 billion minutes of video on the platform. Listen in to the entire podcast to hear how they are “growing into our own skin” and how they hope to connect students with the learning that will unlock their biggest need or challenge. Doing so will help them make a living and a life doing what they love.
Today, the CreativeLive team is much more intentional and sophisticated when determining what new content or classes to provide and how it finds instructors than it was in the early days.
Online Education Industry
In the future, all CEOs will be considered artists.
– Chase Jarvis
Education is this amazing glue between brands and customers. In the future, Chase believes that education is going to decentralize away from schools and become integrated in every brand/customer relationship. Education is the most authentic content marketing that exists. Content marketing adapts to education rather than the other way around.
Companies that care about you will provide great education. If their products are part of that, then that’s a nice incidental thing. As brands provide value to consumers’ lives over time, when it’s time to transact, those consumers will be there for you. That’s a massive global trend.
Opportunities to Enhance the Self-Education Experience
I think we’re just getting started.
– Chase Jarvis
Now, CreativeLive is working on how to make the website and the platform better with the use of technology to help the student journey. The team is trying to solve problems such as how to string a lot of lessons together to enhance the self-education process. Because they’re getting smarter and more experienced, they can leverage technology and create a better user experience. Data is also helping inform the classes that are created and offered and to develop solutions to what students want. Just as the CreativeLive team has become more intentional and sophisticated, self-education platforms will be as well.
Tune in to the full podcast to hear more from Chase about his predictions for the online education industry, how he integrates creativity as part of building a business and what’s on the horizon for CreativeLive.
Don’t forget to subscribe to the podcast so you will be with me every week as I get the Nitty-Gritty details from today’s thriving business owners.