We want more out of business. We want more out of the way we consume. The easy path to getting that “more” seems to be adding.

Add a bit of “one-on-one,” add a pinch of “organic,” add a dose of “artisan,” add a dash of “local.” We layer more & more of the good stuff on top of what already exists.

But when do we make time for questioning what already was? When do we strip down business to its very basics? When do we throw out the definition, the “how-to” of what business is supposed to be to find out what business could be?

It’s not enough for the You-Centered Economy to support business-as-usual with a flair for the Other. The You-Centered Economy requires us to get down to the heart & soul of commerce.

While many of us are supporting ourselves on businesses that were built to nurture us, and many more of us are working towards that goal, I believe we have not yet gone far enough. I believe there is more to question, more to redefine, more to tear down & then build back up.

My question to you is:

What would business look like if you had never been taught how to do business before?

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What would your business look like if you forgot the sales training, marketing advice, and branding help you’ve experienced? How would your systems be different? How would you communicate differently?

How would your day-to-day interactions with clients & potential clients be different if you stripped away all the “supposed tos” and just concentrated on what felt truly, divinely right?

Got an inkling? Don’t worry if your answer isn’t fully formed. Scroll down to the comments and leave me a little note: What would business look like if you had never been taught “how to” do business before? And what are you going to do about it?