Ever get the feeling that the big project you’re working on is bound to fail? Maybe it’s a big marketing campaign, a product you’ve put your heart and soul into, or a big presentation to some very important people.
It seems no matter how much work into it, you’ve got the shadow of doubt making your optimism a little darker than it ought to be. You’re certainly not alone.
Many of my Quiet Power Strategy (formerly 10ThousandFeet) clients come into the program with high hopes but plenty of “bound to fail” feelings. They’re fully invested in turning their big idea into a business model that pays solid dividends. They’ve had success in the past but they’ve also had failure.
Of course, that’s just business. You win some and you lose some. The key, though, is finding a personal system for making the losses few and far between. In Quiet Power Strategy, we teach the art of perception and the focus of testing and experimentation.
When you train yourself to be more perceptive, you’re better able to anticipate the needs, desires, and objections of your prospective client. You create products that are easier to sell and marketing that’s more compelling.
When you test and experiment with your message, your value delivery, and your method of exchange, you focus on making sure each variable gets you the results you’re looking for. You can ease your mind through pinpointing your best opportunities.
When Dr. Michelle Mazur, a speech coach that helps professionals, academics, and entrepreneurs craft more compelling presentations, focused on creating a new model for serving clients, she had those same “bound to fail” feelings. She’d been burned before; what could make this time any different?
Through the Quiet Power Strategy process and her keen perception, Michelle identified an opportunity, the right people to serve, and the pain points that needed to be solved. She met objections, offered an innovative solution, and closed deals. But let’s not jump the gun, here is Michelle’s story in her own words:
Doing a big launch makes me feel like the girl at a high school dance, standing in a corner, and praying that the boy that she likes will ask her to dance. It’s a lonely place. My first launch felt exactly like that but with far more tears, panic, and stress.
When I came up with my minimal viable product (MVP), The Speaking Collective, which is a hybrid mastermind, public speaking group coaching program, and community, I knew I had an excellent offering that wasn’t like anything else on the market. But the old feelings from that first ill-fated launched crept in. What if I throw a public speaking party for 10 and no one comes?
I followed Tara’s Living Room Strategy for launching. I sent short emails to people who I would love to work with and who would benefit most from my MVP. In 10-days, I sold out of all 10-spots and had people who were disappointed that they missed their chance to join the program who wanted to know about the next launch.
Best part is that I finally have a successful launch strategy that works, is true to who I am and how I want to connect with people, and doesn’t leave me feeling like a hot mess.
Michelle is up to great stuff. She was recently featured on Fast Company and has landed gigs with top corporate clients. Having worked with her personally on my Quiet Power Strategy keynote address, I can tell you what she offers is ready for the big time (and so am I!).
You see, starting small isn’t the same thing as playing small. You start small to focus and hone what you’ll offer, banish the “bound to fail” feeling, and create something better than your original vision. Michelle and The Speaking Collective are bound for a much bigger stage.
To find out more about Michelle and how you too can create a presentation that garners standing ovations, click here.
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