“When it rains, it pours.”
— Liz Lemon
There’s an episode of 30 Rock–my go-to television show–where Liz Lemon attracts quite a lot of male attention because, according to blonde & beautiful Jenna, she finally has a boyfriend.
Liz is radiating. And it’s attracting attention.
Business is no different. I believe in the power of small wins because even a small win puts a sparkle in your eye and a hop in your step.
When your business is radiating, it’s much more attractive. It’s not forced, it’s not desperate, it’s not even stretching.
And small wins can add up to big wins. Too often, entrepreneurs make the mistake of stretching for big wins without building a foundation of small wins below it. You see, I’m not suggesting in the least that you throw away your big dreams.
Instead, I’m suggesting that it’s a heckuva lot easier to attain those dreams when you’re radiating with the results of small wins.
Last week, I talked about the power of filling living rooms on the way to filling stadiums. That’s the kind of strategy that can set you up for big wins. Each living room concert you preform will make you more confident, more attractive, and more compelling when you step on stage in the stadium.
Which means you’ll put on a better show.
See, the extra great part of this is that when you’re achieving small wins and radiating with results, your customers will have a better experience and getter better results, too. And that in turn, will make you even more radiant.
Beautiful cycle, isn’t?
Let me introduce you to a business owner who is radiating brightly right now: Melissa McCreery, founder of TooMuchOnHerPlate.com. Melissa came to 10ThousandFeet because she didn’t want to hold her own business back anymore. While things were growing, she wasn’t seeing the kind of consistent results she wanted to see.
So we created a plan to do just that. We tweaked her business model, adjusted the positioning on a few of her programs, and developed a message that resonated with her right people.
Her wins (big & small) are piling on now. Her clients are thrilled. And her business is radiant.
Here’s her story in her words:
Melissa McCreery’s Story, TooMuchOnHerPlate.com
I joined 10ThousandFeet because my business was growing and I was rapidly becoming the bottleneck.
TooMuchonHerPlate.com was established and doing well, but things had reached the point where growth was limited because there wasn’t enough of me to go around. I wanted to serve more people and continue to grow my profitability without sacrificing the life balance I value so highly (and teach my clients to create).
I knew what I wanted was possible, and that I needed someone smart and savvy who could provide the structure and the direction to give me the perspective and strategy I was looking for.
I’ve worked with a fair number of coaches and business building mentors and Tara offered me both a perspective and a path that was unique, refreshing and so helpful. I am in awe of all that I accomplished in 16 short weeks and all the little and big changes that are now underway in my business.
Key for me was the clarity I got from Tara on my message and how to communicate it. I thought I was doing a pretty good job, but with some simple adjustments, I’m seeing a noticeable difference in the effectiveness of my marketing and I’m now attracting more of the clients that I work best with.
Tara also helped me take a program that just hadn’t caught on, and reposition it in a way that made marketing (and enrolling) easy. Running that program (which I launched in less than a month), has been one of the highlights of my year.
Clarity has helped me simplify a lot of what I do and focus on what’s really going to serve my business and my clients. I now have a big picture view of how all the parts of my business and each program and product fit together. I have a plan for the next 18 months (and beyond) that feels solid, do-able, and that I am confident will allow me to continue to grow my business AND my peace of mind.
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“Running that program has been of the highlights of my year.” Filling a living room not only brought in great revenue but created an amazing experience for both Melissa and her tribe.
What small wins could you go after & achieve in the next week or two? You might be surprised just how much you can accomplish and how radiant you could become.
For more on Melissa, visit TooMuchOnHerPlate.com or check out Where Thin Begins and see that kind of radiance in action.
