Want to make more money? Afraid it’s going to take a lot of time to create something new or devise a fresh offer so you can do it?
It doesn’t have to. An important concept we work with Quiet Power Strategy™ clients on is reworking what you’ve got to make it easier to sell. We also show our clients how to develop sales cycles that sell those offers throughout the year–and how to plan those sales cycles so you always know where your next dollar is coming from.
Last week, I heard from Lacy Boggs about a big success she had with very little work. It’s exactly the kind of result I like seeing from clients because it means they’ve developed a process they can use time and again to make more money. Here’s her case study:
In January 2015, I made my Blogstorm course (my lowest priced, introductory offering) evergreen after doing the revenue planning exercise in Quiet Power Strategy. I had realized that launching and running the course live was waaaaay too much work for the amount of revenue I was generating from it, so something needed to change.
I saw a nice spike in sales when I made the evergreen announcement, and since then I generally get 1 or 2 sales a month without doing anything, which is fine by me. When I mention it in a blog or newsletter, I usually get 1 or 2 more.
Since the course helps entrepreneurs get 6 months of blogs planned in an editorial calendar, I was inspired by a random comment on Facebook about the year being almost half over to do a “launch” push for June. I decided to offer a value add of going through it “live” with me in the Facebook group. And I made the decision to do this “launch” about a week before June 1st!
Note from Tara: This is what we call a sales cycle. It’s the same type of content, pitch, and follow-up you’d use in a launch, but it’s used to boost sales of an existing or evergreen product or service offering. Normally, I recommend using our Revenue Planning tool to forecast these sales cycles. But the power of an unplanned sales cycle to boost your revenue unexpectedly–and pleasantly–can’t be overstated!
But, I’ve had great success! I sent one dedicated email to my list, and wrote a blog post promoting it using Tara’s CEAD content framework (it’s usually spread out over four posts or emails, but I didn’t have time).
I also had my message fresh in my mind from working on it with Tara and Brigitte at the Quiet Power Strategy™ retreat, and tried to really drive home what I want to be known for in both the blog post and the email—no more being polite about my opinions, no holds barred. Since the email went out on Monday (the Memorial Day holiday, no less) I’ve sold 20 courses and made about $1200 in unplanned income five days later.
That’s more than double my last “live” launch in 2014!
By tweaking my sales message for this course based on the work I did in Quiet Power Strategy™, I realized I don’t have to run a lengthy, all-consuming “launch,” but rather focus on giving people what they really want. The course hasn’t changed, even my “value add” is the same as when I ran it live, but my message made a huge difference.
At this point, it’s like the best of both worlds. I have the trickle of income from the evergreen product, but I can run it “live” as a value add—with my newly improved messaging—twice a year for a healthy boost in sales without all the DRAMA of a big launch. Just one more example of Quiet Power Strategy™ giving me the guts and permission to do things my way, and having it pay off almost immediately.
Let me recapped what worked so well here for Lacy:
- She created fresh messaging for an old product to make sure it was obvious it’s exactly what her customers need.
- She reinvigorated her sales by creating content for a sales cycle and publishing it to her blog and list.
- She planned for the future by incorporating new sales cycles for this product in her overall Revenue Plan instead of just waiting for sales to come.
These are all things we create strategies for in Quiet Power Strategy™ and these strategies are something that Lacy can use over and over again for other products and new offers. It’s timeless, effective, make-more-money technique.
Put this to work for yourself. Look for a product that you know you could sell more of. Create messaging that ties that product to a problem or goal your customers are regularly talking about. Then create content that supports that messaging and send it out to the people most likely to buy from you. Finally, make a plan to do this throughout the year.
In the mean time, you can find out more about Lacy Boggs, the Content Direction Agency, and how to get more from your blogging effort: get instant access to her resource library.