Your ideal customer or client:

  • is ready for what you have to offer.
  • makes a decision based on desire and not fear.
  • will benefit the most from what you’re offering.
  • values what you offer more than what it costs.
  • is willing to pay more than full price (see above).
  • shares similar values with you.
  • looks to you as an authority, expert, artist, visionary.

Those are the non-negotiables.

The rest is up to you.


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