“I just want to get this business stuff figured out so I can get back to the stuff I actually like.”
I hear that all. the. time.
The thing is, the “business stuff” never goes away. The business stuff is what keeps paying the bills. The business stuff is what allows you to do creative, meaningful work.
And here’s another thing: the business stuff is your job.
Jasmine Star told me, “I am a photographer 20% of the time, and an entrepreneur and business woman 80% of the time.”
Lori Allen told me, “What people think is your job and what is really your job are often two different things.”
If this is the case (and it is), you’ve got to find a way to fall in love with the business stuff.
You can’t just tolerate it, you can’t just push through it.
You have to fall in love with it.
How do you do that?
Start with picking 1 thing about starting or growing your business that you’ve more-than-tolerated, maybe even enjoyed.
Product photography? Getting on the phone with prospects? Making marketing videos? Looking at your numbers?
Create a plan to go all in on that 1 thing.
How would you structure your business differently if you went all in on product photography?
How would you structure your business differently if you went all in on getting on the phone with prospects? Making marketing videos? Looking at your numbers?
Having a focus like that will start making the chemistry happen in other places of your business as well.
Still don’t think you can fall in love with the business side of your business?
Click here to read a very personal story.
