As you might have noticed, just got a makeover. Not just a new banner or color scheme but a whole new flavor & focus.

The “new” here is really a reflection of an evolution that’s been occurring in my business since March 2010. From January 2009 til March 2010, my business and my online presence was about experimenting with things I thought might “work.” But my definition of success was limited and my understanding of what I had to offer the world was in its infancy.

Experimenting is a brilliant way of finding your passion and your calling.

Businesses that truly thrive (not simply get by) are those that are willing to experiment. Non-profits that truly make a difference are those that are willing to try something new. People who stand out, get noticed, and help others are those who are willing to do something without the burden of perfection.

Francis Ford Coppola recently did an interview with the 99 percent. He marveled at the fact that he can still learn something every day that he works on his craft (film).

The cinema language happened by experimentation – by people not knowing what to do.

The very idea of film, its culture, its language, its art happened only because people were willing to wing it. There was no manual. Even after thousands of years of theater and drama, this new medium required its artists to dig deep and try something that just might fail.

If you’ve gone to the movies lately, I’m sure you realize that even a hundred years later, artists are still failing every day.

Many of my ventures have failed as well. But with each failed experiment, I have come closer to expressing my art on its own terms. I have inched nearer to the goal of serving (and changing) the world with my passion.

Today, I launch this outward part of my evolution. I brand myself as an expert in DIY culture and lifestyle design. If I’m not, I don’t know who is. This is the fullest expression of my passion that I’ve achieved thus far. And if there is another step to this evolution (I’m sure there is), I welcome it with open arms.

This is how I choose to be present in the world. This is how I choose to serve you. This is how I choose to be seen by your eyes and heard with your ears.

What experiments are you willing to try to find your truth? Are you willing to fail to find what truly succeeds?