Sometimes “enough” isn’t enough.
Set the bar for “enough” and, if you fall just a little short, you no longer have enough.
Here’s what I mean:
Let’s say you know that 8 clients per quarter is enough for your web design business. You have 6 lined up with deposits paid, so you announce you have 2 more openings.
You find those 2 new clients and you put them on the schedule. You stop looking.
One of them falls through. They have a hiccup and their plans just don’t work for working with you.
Now you only have 7 clients for the quarter.
Not too big of a deal… but it does represent about $6000 in revenue that you may or may not be able to find a replacement for.
The next quarter, the same thing happens.
Now you’re down $12000 for the year and things start to get tight.
This is what I mean when I say “enough” isn’t enough.
If you plan for just enough, you end up only doing enough to get “enough.”
Any bump in the road on the way to “enough” and now you have, well, less than enough.
That’s no way to plan for your business.
Or, your life.
When you plan to line up 12 clients per quarter, assuming 4 will fall through, the worst scenario you have to deal with is finding a junior designer to take on some of the workload.
That’s, potentially, another $18,000 in profit every quarter.
The other thing that happens is that your behavior starts to change.
You work differently when you’re aiming for a substantially bigger goal. You don’t just try to do more, you try new things.
When you think beyond enough, you fundamentally change how you approach the problem. Doing things differently can get you much bigger results.
That’s just one of the things I talked about with my clients and friends, Kathleen Shannon and Emily Thompson, this week on the Being Boss podcast.
We also geeked out on business models, some of the challenges Kathleen & Emily have faced in growing the Being Boss business, and common mistakes that business owners make that hold them back from explosive growth.
I had a blast recording this interview–it’s a real inside look at my conversations with clients.
Check it out:
