List-Building, Discerning Priorities, and Choosing Creative Freedom with Danielle LaPorte

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The Nitty Gritty:

  • How Danielle prioritizes her rapidly expanding business. From self-expression to impeccability to visibility.
  • Why trying different approaches to publishing helped reveal more about her own expression.
  • How Danielle is growing her team, and a look at her “blue sky” team that is working on secret side projects.

Today, we’re talking with my friend, Danielle LaPorte, creator of the Desire Map and the author of The Fire Starter Sessions, as well as the wildly popular Truthbomb series. Danielle has developed tattoos, jewelry, and day planners all to support her vision for desire-focused, awakened life. Her site,, has been deemed the best place online for kickass spirituality and was named by Forbes as one of the top 100 websites for women.

Danielle spoke passionately about her need to create art, her book’s journeys through the publishing world, and her new upcoming book, The Manifesto of Encouragement.  Listen closely for the unusual way Danielle approaches working with her team.

“Our priorities don’t fluctuate; they’re always the same. I as a human being, woman, person need to be self-expressing or else I’ll die.”
— Danielle LaPorte

Danielle LaPorte is a writer, thinker, and soul strategist. She mixes personal development with spirituality and business. Her life and ambition revolve around self-expression, which she hones as a skill.

I’ve had the privilege of speaking with Danielle many times. Each time, I come away with a sort of burning in my chest. Danielle fuels my ambition. Not blind ambition, but grounded, purposeful, meaningful ambition.

When I sat down for my interview with Danielle for the latest episode of Profit. Power. Pursuit., I was prepared again to burn. I was not disappointed.

First, we discussed how Danielle prioritizes her rapidly expanding business. She’s added tattoo, jewelry, and candle collections to her personal development product line over the last 2 years.

Her priorities are simple. Everything revolves around self-expression first and foremost. Then, she prioritizes impeccability. Finally, she prioritizes visibility—or grow the freaking list!

Danielle and I also talked about the many different ways she’s published her work: self-publishing, digital publishing, hybrid publishing, and traditional publishing. Each revealed a different form of self-expression she called herself to.

We also discussed how her team has grown—and the “blue sky” team she’s building to work on secret side projects. Wouldn’t you love to have one of those?!

If you’re ready for that on-purpose, grounded burn of ambition too, jump on over to iTunes to listen to this and all of the other episodes where today’s creative entrepreneurs share strategic and tactical components about how to make money, take control of their businesses and pursue what’s most important to them.