[smart_track_player url=”http://media.blubrry.com/creativelive/content.blubrry.com/creativelive/PPP-ELIZABETH-DIALTO-2017.mp3″ title=”Creating a Personal Filter For Honest Social Media Marketing with Wild Soul Movement founder Elizabeth DiAlto” social=”true” social_twitter=”true” social_facebook=”true” social_pinterest=”true” social_email=”true” ]
The Nitty Gritty:
- How Elizabeth determines what she wants or needs to communicate to her audience
- Why Instagram Stories is a great way to be authentic to your followers
- How the Wild Soul Movement’s core offerings have evolved
My guest on this week’s episode of the Profit. Power. Pursuit. podcast is Elizabeth DiAlto, an Integrative Spiritual counselor, creator of Wild Soul Movement, an author and host of Untame the Wild Soul podcast. Elizabeth is known for her raw, honest and grounded approach to self-help and spirituality, and we talk about how she determines what she communicates to the women who follow her, how she uses Instagram Stories and how her core offerings shifted based on how she can be of highest service.
How to Discern What and How to Communicate
If I’m feeling obligated to respond, it’s always a red flag for me.
– Elizabeth DiAlto
Although most decisions about what to communicate to her audience are made moment-to-moment, she relies on what feels true and feels appropriate based on the conversations happening in her community and in the world. She doesn’t watch the news, but she does have a couple of sources she trusts and curates insights from.
“I really do my best to only source from people who are in alignment themselves as well who are not unconsciously feeding into the perpetuation of dramas, the traumas and injustices but are diligently and persistently educating themselves and also presenting things without a lot of spin or extra bias or drama to it,” she said.
She always tries to get as close as she can to the details and facts of a situation, then she can discern for herself how she wants to sponsor or share with her audience.
Instagram Stories are the place I get to show exactly the way I am on any given day.
– Elizabeth DiAlto
Elizabeth has a really raw and honest way of showing up on Instagram Stories—she really is the same whether behind the scenes or interviewing people on her podcast. She uses Instagram Stories to use 15 seconds to show up and share whatever. Sometimes that’s directing people to something she’s posted, but most of the time she’s just entertaining herself. In the process of doing so, she lets people know what her life is like on a day-to-day. And the quirky things going on help demonstrate her living her message and being her values in all areas of her life.
Being of Highest Service
I swung the pendulum to only do what I want to do, but that’s not going to take our mission and service to where we want to have the highest impact.
– Elizabeth DiAlto
After taking a break from one-on-one work, Elizabeth found herself in an online-only model and Wild Soul Movement, her core offering, being virtual. But, people are craving to be together in real life and need the energy that type of connection provides, so she recently revamped her one-on-one and semi-private offerings so she could be with people in real life. She now offers two-day immersion sessions in her home and Untame Yourself Weekends, where four to six people attend a session at the same time. In November, she is leading an Untame Yourself Intensive Visionary Leadership. Next year, she plans to update the content for Wild Soul Movement, as well as create two additional courses that will help lay the groundwork—and create an even starting point for everyone—for the Wild Soul Movement course.
You’ll want to join me for the full podcast where we talk more about how Elizabeth’s authentic, raw approach helped her build a passionate group of followers and a business that serves.
Don’t forget to subscribe to the podcast so you never miss an episode. Each week I talk to today’s innovative entrepreneurs about the decisions they make each day about their service and product offering, pricing, marketing, team structure and more.