The Customer Perspective Process: San Diego

Your customer’s perspective is the key to crafting the truly social, profitable business model that will:

  • Build a following of loyal, exciting customers.
  • Set you free from a business based solely on your time & energy.
  • Encourage you to create offers that sell easily & messages that spread rapidly.
  • Focus on scaling love and delivering stick-to-your-ribs value.

The Customer Perspective Process™ is my signature framework for understanding your business from a fresh perspective. It’s easy to get mired in the details of your own ideas, your own creative process, and your own business. But that won’t help you meet your goals.

Before working with Tara on The Customer Perspective Process™, I spent too much time addressing the misconceptions about my industry and potential fears of my clients. Now, I offer up a call-to-arms that attracts people who know the power of PR. Now I serve customers who can’t wait to get started! And I LOVE helping them channel their energy and ambition to get results.
– Brigitte Lyons, PR strategist & creator of Your Media Map


You are damn good at what you do. Your business has the power to lead the industry. But until you shift into your customer’s perspective, your business is just one more fish in the sea.

Meet me in San Diego to work through the process in a one-day workshop at Potentia Therapy.

Understanding how our customers think, what they need, what they deeply want and meeting them there with our offerings is the key to the velocity, traction and impact that you’re desiring. That’s what The Customer Perspective Process gave me. It has changed everything.
– Tanya Geisler, Life + Clarity Coach, Board of Your Life Mama


When: Saturday, May 4 – 9-4:30pm
Where: Potentia Therapy, San Diego
Who: Coaches, consultants, designers, developers, healers, therapists, and you!
Workshop limited to 10 participants.

The investment for this workshop is $399.

At the end of the day, you will know how to:

  • Identify opportunities based on your customers’ needs & desires in a way that leads to massive impact
  • Evaluate your marketing, sales copy, and offers from your customers’ point of view to ensure success
  • Communicate in a way that allows your message to spread rapidly and easily
  • Apply your learning to content strategy, strategic partnerships, and your business model to create sustainable business growth

Register Now

Tara Gentile is a business strategist for entrepreneurs making a difference through commerce. She’s a regular contributor to DailyWorth and a small business expert contributor to YFS Magazine. She was featured in the New York Times bestselling book, The $100 Startup, and named a Top Single-Voice Business Blog by bestselling author Jonathan Fields in 2012. Her philosophy on business in the You Economy resonates with PhDs, MBAs, and graduates of the school of life.