Writing & publishing books–for sale–has been my marketing secret weapon for the last 5 years.
But I can hear you saying now: What the heck am I going to write a book about?
(Even if you’re not, you’re probably wondering how to turn your idea into something really engaging and effective for your readers.)
I’ve got an easy exercise you can use to figure it out.
Now, what if you’re not writing a book? This technique works great for any big marketing project you want to embark on (a free course, video series, conference, etc…).
How to Choose Your Idea
Imagine sitting down with the top podcaster, journalist, or writer in your space. They’re really interested in what you do and how it’s different from the rest of the field.
They’d like to know more and you’re excited to answer their questions.
Write down the 5 questions you’d most like to be asked in an interview about what you do in your business.
Then, answer those questions.
Once you’re done, look for the ideas or insights in your answers that separate you from the rest of your space.
Also, look for the things you feel most passionate about, the rants & raves you have about the problem you solve (as my friend Dr. Michelle Mazur would say).
Choose one. Select a differentiator, a rant, or a rave from your interview.
That, my friend, is the topic for your book (or any big marketing project).
Want more? Watch the video clip above or listen to this week’s episode of Profit. Power. Pursuit. where I jam on what publishing books has done for my business and how self-publishing has changed since I was a bookstore manager.
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Then, mark your calendars for my FREE class on writing & publishing your first (or next) book on CreativeLive.