Wanna make more money? Do something new! Right?
Wrong.
It’s tempting to think that putting out another new product, repackaging your services in another cool way, or adding yet another new social media platform to your bevy of options will help you rake in more cash.
9 times out of 10, this is completely false.
The #1 branding mistake I see business owners making when it comes to their brands (and their business models) is thinking more equals better.
“More” most often means diluted.
Another product people just don’t quite get, another form of content they don’t feel the need to keep up with, another message that doesn’t quite hit home.
What if you put all your energy into staking a claim on just 1 thing?
1 product, 1 service, 1 form of content, 1 message…
You might turn a small initial success into a $2.5m product.
You might publish a book that keeps the speaking gigs rolling in year after year.
Or, you might launch a podcast that skyrockets to the top of the charts and commands higher sponsorship fees than podcasts with larger audiences like this week’s Profit. Power. Pursuit. guest, Kathleen Shannon, did.
You’ll definitely have a stronger, more recognizable, and more profitable brand than you did before.
The key to a stronger brand, a bigger pay day, and more credibility in your market isn’t more, it’s more focused and more consistency.
What are you going to edit out of your brand or business today for the sake of focusing on the 1 thing that will get you where you want to go?
